LEGAL EVENT CONSIDERATIONS: THE IMPORTANCE OF A RELEASE
Live events are hot right now. You have invested countless hours and a chunk of change into a live event that you know will build your positive reputation, grow your audience, and ultimately create buzz enough to sell your higher ticket programs or items. A seamlessly run event is what will get attendees to sign […]
EMAIL MARKETERS BEWARE: If your list contains any Canadian resident you must be aware of this new law.
I am not a Canadian attorney. I am just alerting you to the passing of this new law and how it may affect your business even if you are NOT a Canadian business-owner. The Canadian Radio-Television and Telecommunications Commission (CRTC) has updated and enacted an act to regulate electronic advertising and commercial activities that appears […]
REDSKINS lose their Trademark Registration, but not necessarily the war
The Redskins trademark was cancelled, now what? They will most likely continue to use it and continue to battle it out in the courts. Though they have previously done this and had the ruling was overturned, the cancellation of their trademark as disparaging does not mean that they can no longer use it. What they […]
Force Majeure – Force MaWhat
Force Majeure. If you have ever read a contract, most likely included in it was a provision called Force Majeure. Force Majeure, in literal translation from French, means “superior or irresistible power.” Its use in contracts stateside has been defined as “an event that is a result of the elements of nature, as opposed to […]
DO NOT USE YOUR WORK EMAIL FOR ANYTHING OTHER THAN WORK
I see it time and time again, a client or potential client emails me from their work email when the basis of our relationship has no association with their work. Let’s make this simple: if you are seeking to pursue a project unrelated to your present job DO NOT USE YOUR WORK EMAIL. WHY: • […]
So you call yourself an expert…
We have all heard the term “buyer beware” and likely most associate it with the consumption and purchase of material goods. A healthy practice; cover yourself. But do not limit this precaution to physical products. So many services are offered today and practitioners are ubiquitous and often quite savvy in their self-representation. Many are legitimate […]
Don’t Let Fear, Worry and Negativity Ruin this Momentous Time In Your Life
When planning a business, there is a lot going through the future business owner’s mind. Emotions range from the positive – excitement, giddiness, pride – to the negative – fear, worry, insecurity. On one hand, the individual is beyond excited to become their own boss, make their own hours and FINALLY do what they love. […]
“Live with intention.” It’s the only way to live…
It’s human nature to be wary of the unknown; to want to know the outcome of every decision before you finally take the steps to act; to want to know for sure that you will be successful. I understand this perspective, because I used to be the same way. I was terrified of taking risks […]
Make Sure YOU Own the Rights to Your Creative Property
Entrepreneurs and business owners often hire a third party to create anything from websites to logos to ad copy. While these works may have been commissioned and paid for by the business owner, that doesn’t necessarily mean they own the rights to them. I see this kind of thing happen all the time. A company […]
CAN-SPAM: Why It Could End Up Costing You $16,000
Have you ever found yourself on some company’s email list and you can’t remember ever signing up for it? Maybe the content interests you, maybe it doesn’t, but either way, you promise yourself you’ll be more careful about what you sign up for in the future. This seems to happen to people all the time—and […]
