Certification Marks: Hidden Value and Revenue in Your Business
Coaching and consulting businesses have been on the increase in recent years. I have noticed the most successful to be those that have incorporated a “certified” consulting and/or coaching program. For any consulting or coaching business this seems to be a great business model for adding a stream of revenue. Why does the addition of […]
Yes, You Need to Consider Legal Issues if You Own a Business
Delivering your product & services requires that you consider certain legal issues: I recently attended a conference held by my coach and advisor in which he introduced and focused on the idea that one of the main parts of every business is the physical plant or factory. Your physical plant has to be in alignment […]
Sponsorship Considerations and Agreements
Speaking at and sponsoring events are important in effectively growing your business. You do, however, need to pick the right events that are relevant to your business and your audience in order to make sure you receive return on your investment. In addition to my sponsoring several events in the past, many of my own […]
You Simply Don’t Know What You Don’t Know: Using Professionals to Help You Look into a Crystal Ball.
I recently wrote an article for Debra Angilletta‘s new magazine Accelerate: A Magazine for Entrepreneurs on the Fast Track to Success. You can sign-up now for the first, absolutely FREE copy of this entrepreneurial magazine. Don’t you wish you had a crystal ball that would let you see the future of your business, what issues […]
OREO® The Tastiest Trademark
As a child my favorite snack food was OREO®. We always had a tin box (I believe one of my mom’s shoe boxes) that fit the bag of OREO® perfectly. All my friends knew the box, its location, and its contents, and went for it as soon as they walked in the house. I suppose […]
LEVERAGE your contracts to INCREASE your PROFITS; The importance of Clear Contracts in Business
LEVERAGE your contracts to INCREASE your PROFITS; The importance of Clear Contracts in Business I was recently a presenter for the July 2014 Institute of Management Consultants (“IMC”) C2M Webinar. As the name states the IMC is primarily made up of consultants, however, we discussed many of the same issues anyone with clients may face. […]
WHAT’S IN A NAME? – DON’T JUST BE CREATIVE, BE EDUCATED
We all would obviously love to give our companies, products, inventions, etc. names that are meaningful to us, have some sort of relevance in our personal lives, or are symbolic of a sentimental part of ourselves, but let’s face it, this is business. When it comes to branding, more important than any of this, is […]
So you call yourself an expert…
We have all heard the term “buyer beware” and likely most associate it with the consumption and purchase of material goods. A healthy practice; cover yourself. But do not limit this precaution to physical products. So many services are offered today and practitioners are ubiquitous and often quite savvy in their self-representation. Many are legitimate […]
Mommy Wine Trademark Fight!
Reuters reports on a trademark legal battle between rival wine sellers that are creating brands focused on mothers. Winery Clos Lachance Wines wanted the court to declare that its “Mommyjuice” does not violate the trademark of “Mommy’s Time Out”. The term “Mommy” is a generic word and the use thereof is not likely to be […]
Who owns the “Evil Empire”
The Wall Street Journal reported on an interesting trademark case that was brought against the New York Yankees. Apparently a private entrepreneur, known as “Evil Enterprises, Inc.” tried to register the trademark for the phrase “Baseballs Evil Empire” and was turned down by a panel of trademark judges in Washington, D.C. Evil Enterprises wanted to […]
