WHAT’S IN A NAME? – DON’T JUST BE CREATIVE, BE EDUCATED

WHAT’S IN A NAME? – DON’T JUST BE CREATIVE, BE EDUCATED

We all would obviously love to give our companies, products, inventions, etc. names that are meaningful to us, have some sort of relevance in our personal lives, or are symbolic of a sentimental part of ourselves, but let’s face it, this is business.  When it comes to branding, more important than any of this, is how SMART the name is.

So what exactly is a SMART choice in naming your brand? A few things are obvious: memorability, catchiness, ease of spelling.  Once you have in your hand a name that includes all of these attributes you’re set right? WRONG.

From a logical standpoint knowing about your name just makes sense. You want your brand to stand out from the competition. Do a search for your desired name and as Mr. Placek suggests here: http://www.bbc.com/news/business-28207944 write those names up on a wall in LARGE FONT and DON’T USE THEM!

From a legal, intellectual property protection perspective this goes beyond good sense.  If you want to be able to stand behind your brand you must know HOW legally protectable it is. Built correctly, your brand is an invaluable asset. With no foundation your brand may not only be unprotectable, but it can be a liability.

I have dealt with clients (on an all too regular basis) who come to me with a brand name or slogan that they want to trademark and upon my most basic search we find that not only does this name exist as registered, but there are several others using it in similar or identical fashions. This is matters for several reasons, one of the most important reasons being that if a registered or applied for mark is being used legally and you have been using yours as well YOU are at risk of being sued. Check out this past post on searches to see what I mean.

Make the often unpredictable path to brand-protection as smooth as possible. Be smart and educate yourself about your brand, your name, and your company, THEN get it covered.

If you have questions about protecting and choosing a strong brand, contact the Law Office of Jason H. Rosenblum, PLLC today at https://jhrlegal.com/find-us/ to discuss the details first. It will be in the best interest of you and your business.

I have to thank my friend Everett Carbajal for thinking of me with this link in just the right time, as I was about to write this post on just this topic!

14 Comments
  • Article Marketing Profit Tips
    Posted at 07:47h, 29 October Reply

    You Should Visit This Website…

    […]Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about[…]…

  • rs account
    Posted at 16:38h, 26 November Reply

    rs account

    Oh, That’s a good post! Like you, Thank you! Excuse me, Please look at my username!

  • MONCLER OUTWEAR
    Posted at 07:22h, 29 November Reply

    MONCLER OUTWEAR

    We provide a 100% money back authenticity guarantee on all of the shoes on our website. Please understand that shoes are shipped directly from third party warehouses. We make every attempt to only work with accredited and licensed warehouses, however i…

  • discount jordans shoes 13
    Posted at 05:20h, 03 December Reply

    discount jordans shoes 13

    cheap real jordans

  • DIESEL SHOES online
    Posted at 17:44h, 03 December Reply

    DIESEL SHOES online

    only exhaust particles is more, it related to the extinguishing mechanism of diesel engine. Diesel engine is a kind of heterogeneity, mixed gas composition of time is very short, and the mixed gas composition and extinguishing process In together.

  • http://languhospital.com/doudounefr/udqkku.asp
    Posted at 01:30h, 18 December Reply

    http://languhospital.com/doudounefr/udqkku.asp

    Il succède ainsi à Jean Paul Gaultier, Christian Lacroix, Sonia Rykiel, Vanessa Bruno, Jean Charles de Castelbajac, Agnès B, ou Isabel Marant. A Marseille et depuis

  • nba§Y®É¤ñ¤À
    Posted at 11:29h, 22 December Reply

    nba§Y®É¤ñ¤À

    Nice Blog, thanks for sharing this kind of information.

  • ¤E¦{®T¼Ö«°
    Posted at 09:22h, 05 January Reply

    ¤E¦{®T¼Ö«°

    Nice Blog, thanks for sharing this kind of information.

  • discount christian louboutin men shoes
    Posted at 13:12h, 09 January Reply

    discount christian louboutin men shoes

    discount christian louboutin men shoes

  • cheap snapback hats
    Posted at 04:27h, 13 December Reply

    cheap snapback hats

    Nice read, I just passed this onto a colleague who was doing a little research on that. And he just bought me lunch because I found it for him smile Therefore let me rephrase that: Thanks for lunch!

  • 59Fifty Fitted Hats
    Posted at 03:07h, 18 December Reply

    59Fifty Fitted Hats

    Thanks a lot for sharing this with all of us you actually know what you are talking about! Bookmarked. Kindly also visit my website =). We could have a link exchange agreement between us!

  • Pingback:Amazon Seller’s Legal Issues | Trademark Lawyer Jason H. Rosenblum
    Posted at 13:16h, 15 July Reply

    […] name before you start using it. You can learn more about choosing a name for your brand or business here. […]

  • baseball jerseys for women
    Posted at 06:34h, 30 October Reply

    baseball jerseys for women

    — what can i do

  • sports jerseys cheap
    Posted at 12:22h, 05 November Reply

    sports jerseys cheap

    — i miss you

Post A Comment