Reuters reports on a trademark legal battle between rival wine sellers that are creating brands focused on mothers. Winery Clos Lachance Wines wanted the court to declare that its “Mommyjuice” does not violate the trademark of “Mommy’s Time Out”.
The term “Mommy” is a generic word and the use thereof is not likely to be considered a confusing element to consumers. In order to be successful in the trademark case the “Mommy’s Time Out” party claiming violation must be able to prove that the mark of the opposing party will likely cause confusion in customers. To read more about this case see. http://www.reuters.com/article/2011/04/21/us-wine-mommy-idUSTRE73J80920110421