The New York Trademarked Cronut!

People wait in line for hours to get a chance to taste the trademarked New York Cronut from the Dominique Ansel Bakery. This cream-filled croissant-doughnut’s demand wipes out the bakery’s supply daily and, not surprisingly, some duplications of the Cronut have popped up since its creation. However, because Dominique Ansel had the forethought to file […]

The Importance of Building Trust

Trust is the building block of a successful company and brand. Above all, your clients and your customers must be able to trust you, your services and your products. Trust is what makes a person decide to return and eat at the restaurant they love even after they have moved across town. Trust allows a […]

Apple Sued for Copying Google Technology

Google took Apple, Inc to the Court of International Trade claiming infringement of several features that showed up in Apple’s iPhone technology. The supposed infringements were directed towards the method of preventing a user’s head from accidentally activating the touch screen while talking on the phone. The court did not find Apple guilty of infringement. […]

Protecting Your Creativity

You’ve just created a beautiful work of art; a song, a play, a painting, a novel. What can you do? Protect it with copyright You’ve just created a new machine- that makes the world a better place. What can you do? Protect it with a patent You’ve just created a logo for your company- It […]

Mommy Wine Trademark Fight!

Reuters reports on a trademark legal battle between rival wine sellers that are creating brands focused on mothers. Winery Clos Lachance Wines wanted the court to declare that its “Mommyjuice” does not violate the trademark of “Mommy’s Time Out”. The term “Mommy” is a generic word and the use thereof is not likely to be […]

Don’t Delay in Protecting your Products and Brands

Don’t Delay in Protecting your Products and Brands Some inventors and business owners find reasons to justify not filing for a patent or trademark when they should. They may think they do not have enough money to handle the expense, they have put it on the back burner to focus on other matters, or they […]