Caveat Emptor – Buyer Beware

Fine-print is everywhere. We see it daily on medical release forms, food packaging, closing paperwork, sports waivers, big-ticket purchases, small-ticket purchases, and even in the movies we rent or the music we download. Our culture is generally in a state of information overload.  Most people scroll through the fine print, click “ok”, and assume that […]

Branding and Labeling Do Influence Consumer Purchasing

Food published an article about how much branding and labeling impacts the purchasing decisions of consumers. Using wine as the study model the authors of the study Simone Mueller and Gergely Sziolnoki recruited 521 wine drinkers in three German cities to participate. While this article points out the value of strong branding and labeling […]