02 Feb Branding and Labeling Do Influence Consumer Purchasing
Food Navigator.com published an article about how much branding and labeling impacts the purchasing decisions of consumers. Using wine as the study model the authors of the study Simone Mueller and Gergely Sziolnoki recruited 521 wine drinkers in three German cities to participate. While this article points out the value of strong branding and labeling for specialty foods and wine makers it is also important to remember that such branding becomes useless if you do not properly protect it with trademark registration.
You have applied a lot of creative hard work in defining your brand, designing your label and producing a spectacular product. Protecting that hard work with proper Trademark registration helps you ensure that your profits are not compromised due to Trademark infringement. http://tinyurl.com/2dgmnx6