Does a Registered Trademark Expire? ** Attorney Advertising **

Obtaining a trademark for your business name, tagline, or logo is not a “one and done” process.  Over the years, you will need to renew your trademark and complete a number of maintenance steps in order to keep your trademark active and alive. In general, trademarks are valid for 10 years, but there are additional […]

What You Can Do to Avoid Trademark Dilution **Attorney Advertising**

A strong trademark is likely to keep your product from being confused with another, but it can still cause harm to your brand if someone else uses your trademark to sell something unrelated to your product or service. You may be on the lookout for others who may be infringing on your trademark but, it […]

Is Your Trademark Distinctive Enough? **Attorney Advertising **

A trademark may be meaningful. It may be unique, or at least unique to you. It may have a backstory. It may be readily recognizable to your customers. However, if you haven’t registered it yet, you may not know whether it’s distinctive enough to be registered. There are ways to tell whether your trademark is […]

So Much Beer! So Few Names. | New York and Charleston Trademark Lawyer

The craft beer industry is booming! It seems as though new microbreweries are popping up every day. Going into a store for beer requires its own definition of terms and an hour or more of contemplation and browsing time. With this growth comes a high demand for unique brewery and beer names – and an […]

Caveat Emptor – Buyer Beware

Fine-print is everywhere. We see it daily on medical release forms, food packaging, closing paperwork, sports waivers, big-ticket purchases, small-ticket purchases, and even in the movies we rent or the music we download. Our culture is generally in a state of information overload.  Most people scroll through the fine print, click “ok”, and assume that […]