Test It Before You Change It: The Power of Market Research in Trademark Overhauls **Attorney Advertising**
You’ve spent years building your brand. Now, in a burst of creative energy, your team has crafted what they believe is the perfect refresh. It’s modern, it’s sleek, and it captures your company’s evolving vision. But before you rush to unveil your shiny new trademark to the world, consider this: What if your customers hate […]
Is It Time to Broaden Your Trademark Horizons? Understanding When to Expand Your Coverage **Attorney Advertising**
Trademarks are not just legal tools; they’re the signals of your brand’s identity in a sea of competition. But as your business evolves, so too should your trademarks. Here’s how to know when it’s time to consider expanding your trademark coverage to keep your brand’s protection robust and relevant. New Logos or Branding Your trademark […]
Are Trademarks Case Sensitive? Understanding Trademark Distinctions. **Attorney Advertising**
CAPS… or no caps? When registering a trademark… for many business owners, that is the big question. They simply want to know whether trademarks are case sensitive and how much it really matters if they change the way they use uppercase and lowercase letters down the road. Let’s take a deeper look… Case Sensitivity in […]
Avoid These Common Trademark Mistakes **Attorney Advertising**
Brands often rely on a memorable name, quality reputation, and a catchy slogan to succeed. Although this might seem straightforward, it’s surprisingly easy to make an error or omission regarding your trademark that could allow others to infringe on the brand you are working to build, or worse, could cause you to lose your trademark […]
Proper Use of a Trademark: What You Should and Should NOT Do **Attorney Advertising **
A trademark is a word, phrase, color, sound, design, symbol, or combination of such that identifies the source of goods or services from others. However, using your trademark to distinguish your product or service from others is not as simple as placing a ™ or Ò beside your trademarked name or graphic. There are a […]
Punctuation Matters When Applying for a Trademark ** Attorney Advertising **
After being caught up in the college admissions scandal earlier this year, Olivia Jade Giannulli found herself making news for an unrelated blunder: her beauty trademarks were temporarily denied due to poor punctuation. Admittedly, the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli did not file the trademark application on her own, but […]
You Can Lose Your Trademark If It Becomes Too “Generic” **Attorney Advertising**
A trademark is a word, symbol or phrase that is used to identify the source of a particular product. Because a trademark works to uniquely set apart the source of a product from other brands and service providers in the marketplace, the United States Patent and Trademark Office requires that a trademark be unique and […]
Just How Different Does My Trademark Have to Be from One That Is Already Registered? **Attorney Advertising**
As an Intellectual Property attorney and small business owner, I know how difficult it can be to settle on a trademark that accurately depicts your business or brand. I also know how frustrating it is to ultimately choose a trademark and then discover that there are other trademarks registered with the United States Patent and […]
How Can I Change My Trademark’s Ownership Information? **Attorney Advertising **
There are many reasons why a trademark holder may need to formally change the trademark’s ownership information with the United States Patent and Trademark Office. The most common scenarios and instructions for carrying out such changes are listed below. Change in Legal Name When the owner of a trademark changes his or her name, that […]
Trademark Denied: Appeals of Trademark Final Refusals **Attorney Advertising**
The hardest part of registering a trademark is usually coming up with a unique trademark in the first place. A trademark is a word or symbol that should distinguish your company, product, or service from all others. Once you have chosen a name to represent your brand, the next step is to register your trademark […]
