What’s in a Name? **Attorney Advertising**

Naming is one of the most important pieces of launching a new business, brand, or product – yet most people don’t know how to weigh the different factors involved in the decision. Making the wrong choice can cost you dearly. I have encountered many clients who have had to change their business names, after spending […]

Negotiations: Using Interest-Based Processes **Attorney Advertising**

Lots of folks, including many lawyers, dread confrontation and negotiation. Others relish arguing and debating opposing points. In redefining “negotiation” in my own mind and approaching each of these situations as an opportunity to “problem-solve” I’ve found it makes a huge difference in the attitude of all parties involved. If you do an internet search […]

Does my “DBA” Name Provide Trademark Rights? **Attorney Advertising **

DBA stands for “Doing Business As.” It’s also known as a Fictitious Name or an Assumed Name. A DBA allows you to do business under a name that may be different than your legal business name. To obtain a DBA, business owners can start by searching their state’s database to see if anyone else is […]

How Can I Tell if a YouTube Video is Copyrighted? **Attorney Advertising**

Have you come across a YouTube video that you’d like to use and you’re trying to figure out if it’s protected by copyright? Unless the video: Is your own; or, The video specifically says that it’s free to use as part of the public domain; …you can safely assume that the video is protected by […]