Young Entrepreneurs and the COVID-19 Pandemic **Attorney Advertising**

Over the course of the COVID-19 pandemic, I have been inspired by the sheer number of young entrepreneurs who have started new businesses and are working creatively to solve many of the problems that we are facing here in the United States and across the globe. It is astonishing how quickly young entrepreneurs responded by […]

“Booking.com” is now a Trademark: Why Does it Matter? **Attorney Advertising**

In the first-ever United States Supreme Court case to take place over the phone, necessitated by the Covid-19 pandemic, Booking.com was found to be a trademarkable name, despite containing a generic term. In an 8-1 ruling[1], the Court decided the combination of the generic term Booking with a .com extension transforms the generic term into […]

A Quick Guide to Adopting Dead Trademarks **Attorney Advertising**

Finding the perfect name or logo to represent your brand can be daunting. Not only do you need to think of something memorable, but you also need to make sure it’s not already in use or too similar to an existing trademark. You are likely aware of the fact that you cannot register a trademark […]

Avoid These Common Trademark Mistakes **Attorney Advertising**

Brands often rely on a memorable name, quality reputation, and a catchy slogan to succeed. Although this might seem straightforward, it’s surprisingly easy to make an error or omission regarding your trademark that could allow others to infringe on the brand you are working to build, or worse, could cause you to lose your trademark […]

Contracts: Top Ten Things to Consider **Attorney Advertising**

Contracts. Boring and complicated right? Many times, yes. But, if you consider that a contract is a preemptive solution to avoiding problems between two parties ultimately hoping together to succeed in accomplishing a mutual goal, then they can be pretty interesting and straight-forward. Always keep in mind that a contract is simply the statement of […]

Trademark Myths: Part 1 ** Attorney Advertising**

There’s a lot of misinformation floating around the business world about trademarks. Smart entrepreneurs are waking up to the fact that this area of law is critical to successful branding, which is the foundation of sales, revenue, and ultimate business success. It doesn’t matter if you are selling widgets, houses, luxury cars, guitars, or brooms–your […]

What’s in a Name? **Attorney Advertising**

Naming is one of the most important pieces of launching a new business, brand, or product – yet most people don’t know how to weigh the different factors involved in the decision. Making the wrong choice can cost you dearly. I have encountered many clients who have had to change their business names, after spending […]