Logo Redesign Lessons from the Gap: When Rebranding Goes Wrong **Attorney Advertising**

In the ever-evolving world of business, change is inevitable. Companies must constantly adapt and innovate to stay relevant in the market. Rebranding is a common strategy to refresh a company’s image, appeal to new customers, and signal a new direction. However, as the Gap’s infamous logo debacle demonstrates, even well-established brands can stumble when it […]

3 Trademark Tips When Creating a Logo **Attorney Advertising**

A logo can be an integral part of your company’s identity and ideally one of the main ways that consumers will identify your goods or services. Think of the Nike swoosh or the McDonalds arch. It only takes a single glance at these logos to recognize the companies behind the iconic brands. There’s no doubt […]