Designing a logo can be expensive if you don’t know what you’re doing. A lot of business owners end up spending way more than they need to on their new company logo, simply because they don’t have the proper knowledge about how to save money. In this article, we are going to provide you with three tips that will help you design your logo on a budget. By following these simple strategies, you can keep your costs low and still create a high-quality logo for your business!
Have a Plan
When designing a logo, it is important to have a clear concept in mind, as well as some specific colors that you would like to use. Also, think about what you don’t want. This will help to ensure that the logo is an accurate representation of your business. Once you have decided on a concept and some colors, provide the designer with some examples of logos that you like (but, make sure that you do not copy any of those inspirational logos). This will give them a better idea of your vision for the logo, and it will increase the chances of getting the design that you want.
Use Freelance Services
Look to using a freelance service such as Fiverr, 99designs, or Upwork. These services provide high-quality work from designers worldwide at a range of prices. Also, the terms of service for these sites generally protect you as the purchaser.
Ask For Previous Designs
There are a lot of factors to consider when hiring a designer to create a logo for your company. One of the most important is determining whether their style matches the vision that you have for your logo. To get a better sense of their style, ask to review designs they’ve created for past clients. This will give you a more visual idea of what they’re capable of and whether it’s in line with what you’re looking for. For example, if you’re looking for a clean and modern logo but the artist’s portfolio is full of busy, loud designs, it’s probably not a good match. Similarly, if you have a specific color scheme in mind but the artist only works in black and white, they may not be the right fit either. Taking the time to review their previous work will help ensure that you find someone whose style matches your own.
Bonus – Hire a Lawyer
You may be thinking… yikes, hire a lawyer? That sounds expensive! But hiring a lawyer at the very start of the logo creation process can actually save you money over the long term. Essentially, your lawyer will help you conduct trademark searches to make sure that the concept you have developed is not confusingly similar (or unknowingly identical) to that of another brand. This can help ensure that you do not wind up on the other side of a trademark infringement suit, which will cost you a lot more time and money than if you had simply performed a search from the start! So, if you’re serious about your logo and branding, it’s worth consulting with an experienced trademark attorney early on in the process.
If you are ready to take your business to the next level with a high-quality, professional logo, contact our office. Our team of experienced trademark attorneys will work with you to ensure your conceptualized logo that is able to be protected from an intellectual property perspective.
DISCLAIMER: The information contained in this article is for informational purposes only and is not legal advice.