3 Common Branding Mistakes (and How to Avoid Them) **Attorney Advertising **

If you’re a small business owner or start-up, chances are you’re passionate about your product or service. You likely put a lot of time and effort into perfecting it so that you can offer the best possible experience to your customers. But what about your brand? Have you taken the time to develop a strong, […]

Quick Tips for Creating a Branding Guide **Attorney Advertising**

A Branding Guide is a document that contains the dos and don’ts of representing your brand. It answers all the key questions about how you should use your logo, colors, fonts, and other visuals in order to maintain a consistent look and feel across all your marketing materials. Branding guidelines make it easier for you […]

Tips for Selecting a Strong Business Name **Attorney Advertising**

Naming your business is an important decision- it’s the first step in branding and marketing your company. You want to choose a name that is unique, memorable, and meaningful. But you also want to make sure that no one else is using the same name- otherwise, you could run into legal trouble down the road. […]

Common Examples of Trade Secrets in Your Business That Deserve Protecting **Attorney Advertising**

Trade secrets can include not only the obvious intellectual property categories such as new inventions, technologies, and improved processes but also materials such as customer lists and contacts, marketing tactics, your business processes or procedures, pricing discounts, information, vendor contacts, and other information. Examples of trade secrets that you may already be familiar with include: […]

What to Know When Seeking to Trademark a Foreign Word or Phrase **Attorney Advertising**

Coming up with a unique name for a brand, good, or service that can ultimately be trademarked is challenging. To stand out, and apart, from competitors and those who may already have intellectual property rights, some business owners will look to foreign words that aren’t commonly known or understood by English-speaking consumers to represent their […]

Contracts: Top Ten Things to Consider **Attorney Advertising**

Contracts. Boring and complicated right? Many times, yes. But, if you consider that a contract is a preemptive solution to avoiding problems between two parties ultimately hoping together to succeed in accomplishing a mutual goal, then they can be pretty interesting and straight-forward. Always keep in mind that a contract is simply the statement of […]

Does my “DBA” Name Provide Trademark Rights? **Attorney Advertising **

DBA stands for “Doing Business As.” It’s also known as a Fictitious Name or an Assumed Name. A DBA allows you to do business under a name that may be different than your legal business name. To obtain a DBA, business owners can start by searching their state’s database to see if anyone else is […]

Thinking of Launching a Business in a COVID-19 World? **Attorney Advertising**

Whether it’s due to necessity following the loss of a job, or simply from having extra time to map out a plan while quarantining at home, many people are finding opportunities to launch new businesses that fill essential voids in the marketplace during the current COVID-19 crisis. Think of all the crafters who have jumped […]