Crafting an IP Protection Strategy That Fits Your Business Needs **Attorney Advertising***
A large part of your business’ value is likely in its intangible assets (patents, copyrights and trademarks). Just as you would craft a financial plan for your business, it makes sense that you would develop an intellectual property strategy to try and protect your intangible property. To create an effective intellectual property strategy, you should […]
The Benefits of a Yearly IP Audit for Your Business **Attorney Advertising**
It can be hard to know what type of Intellectual Property (IP) you have in your business. You may think that you don’t have any when, in reality, you might have a lot more than you think. The best way to find out is to sit down with an attorney and conduct an IP audit. […]
3 Common Branding Mistakes (and How to Avoid Them) **Attorney Advertising **
If you’re a small business owner or start-up, chances are you’re passionate about your product or service. You likely put a lot of time and effort into perfecting it so that you can offer the best possible experience to your customers. But what about your brand? Have you taken the time to develop a strong, […]
How to Establish Your Brand Identity to Stand Out and Be Memorable **Attorney Advertising**
Every business, big or small, needs to have a strong and consistent brand identity. Your brand identity is what sets you apart from your competitors and helps you build customer loyalty. It’s how your customers perceive your business, and it’s what they’ll remember long after they’ve made a purchase. What is Brand Identity? Your brand […]
Quick Tips for Creating a Branding Guide **Attorney Advertising**
A Branding Guide is a document that contains the dos and don’ts of representing your brand. It answers all the key questions about how you should use your logo, colors, fonts, and other visuals in order to maintain a consistent look and feel across all your marketing materials. Branding guidelines make it easier for you […]
Tips for Selecting a Strong Business Name **Attorney Advertising**
Naming your business is an important decision- it’s the first step in branding and marketing your company. You want to choose a name that is unique, memorable, and meaningful. But you also want to make sure that no one else is using the same name- otherwise, you could run into legal trouble down the road. […]
Designing a Logo on a Budget: 3 Tips to Help You Save Money **Attorney Advertising**
Designing a logo can be expensive if you don’t know what you’re doing. A lot of business owners end up spending way more than they need to on their new company logo, simply because they don’t have the proper knowledge about how to save money. In this article, we are going to provide you with […]
Common Examples of Trade Secrets in Your Business That Deserve Protecting **Attorney Advertising**
Trade secrets can include not only the obvious intellectual property categories such as new inventions, technologies, and improved processes but also materials such as customer lists and contacts, marketing tactics, your business processes or procedures, pricing discounts, information, vendor contacts, and other information. Examples of trade secrets that you may already be familiar with include: […]
What to Know When Seeking to Trademark a Foreign Word or Phrase **Attorney Advertising**
Coming up with a unique name for a brand, good, or service that can ultimately be trademarked is challenging. To stand out, and apart, from competitors and those who may already have intellectual property rights, some business owners will look to foreign words that aren’t commonly known or understood by English-speaking consumers to represent their […]
Contracts: Top Ten Things to Consider **Attorney Advertising**
Contracts. Boring and complicated right? Many times, yes. But, if you consider that a contract is a preemptive solution to avoiding problems between two parties ultimately hoping together to succeed in accomplishing a mutual goal, then they can be pretty interesting and straight-forward. Always keep in mind that a contract is simply the statement of […]
