Common Law vs. Registered Trademarks: Is “Just Using It” Enough? **Attorney Advertising**
You’ve picked the perfect name for your business, designed a great logo, and started using them everywhere. That means you own the trademark, right? Well, yes and no. While using your trademark does give you some rights, relying solely on “common law” rights might leave your brand more vulnerable than you’d like. The Power of […]
Test It Before You Change It: The Power of Market Research in Trademark Overhauls **Attorney Advertising**
You’ve spent years building your brand. Now, in a burst of creative energy, your team has crafted what they believe is the perfect refresh. It’s modern, it’s sleek, and it captures your company’s evolving vision. But before you rush to unveil your shiny new trademark to the world, consider this: What if your customers hate […]
The AI Dilemma: Protecting Your IP in a World of Helpful Robots **Attorney Advertising**
Picture this: It’s a busy Tuesday afternoon. Your marketing team is crafting the perfect pitch for a new product. Sarah, your creative director, is stuck on a tagline. She turns to her new AI writing assistant, pastes in some product details, and asks for suggestions. In seconds, she has a catchy phrase that encapsulates your […]
“Help! Facebook Says My Page Is About to Be Deleted!” **Attorney Advertising**
You’ve been working hard on your business’s Facebook page, maybe even dipping your toes into the world of paid ads. Suddenly, you’re bombarded with alarming messages: “Warning! Your Facebook page is in violation of copyright and will soon be deleted!” Your heart races. Your palms sweat. Is all your hard work about to go down […]
Protecting Trade Secrets in the Remote Work Era: A Guide for Businesses **Attorney Advertising**
The rise of remote work has undeniably transformed the way we do business. While it offers flexibility and numerous benefits, it also presents unique challenges when it comes to protecting your company’s most valuable assets: trade secrets. With employees accessing sensitive information from various locations and devices, safeguarding trade secrets requires a proactive and strategic […]
Should You Trademark Your Social Media Handle? **Attorney Advertising**
Has your social media username become your brand’s voice? Maybe you’ve built a following under a creative handle like “PennyWiseMama” or “FixItFelix” rather than simply using your personal name. This persona is now how you engage with fans, generate attention, and build a loyal following. But as your online presence grows, so might the need […]
Can You Trademark Your Domain Name? Here’s the Answer. **Attorney Advertising**
Your domain name (e.g., www.yourbrand.com) is your online address and a crucial part of your online presence. But in a crowded digital landscape, how do you gain valuable legal protection for this asset? Trademarks may be the answer but with some important stipulations. Trademarks in a Nutshell Trademarks help your customers associate goods or services […]
Is It Time to Broaden Your Trademark Horizons? Understanding When to Expand Your Coverage **Attorney Advertising**
Trademarks are not just legal tools; they’re the signals of your brand’s identity in a sea of competition. But as your business evolves, so too should your trademarks. Here’s how to know when it’s time to consider expanding your trademark coverage to keep your brand’s protection robust and relevant. New Logos or Branding Your trademark […]
Choosing Wisely: Deciphering NDAs and Work-For-Hire Agreements to Best Protect Your Business Ideas, Work Product, and Endeavors **Attorney Advertising**
In the realm of intellectual property, two essential documents that businesses, startups, and creatives often use are Non-Disclosure Agreements (NDAs) and Work-For-Hire Agreements. Though both are crucial in safeguarding your intellectual assets, they have different purposes and are used in varied scenarios. Let’s break down these differences in a straightforward manner. Non-Disclosure Agreements (NDAs): Keeping […]
Crafting an IP Protection Strategy That Fits Your Business Needs **Attorney Advertising***
A large part of your business’ value is likely in its intangible assets (patents, copyrights and trademarks). Just as you would craft a financial plan for your business, it makes sense that you would develop an intellectual property strategy to try and protect your intangible property. To create an effective intellectual property strategy, you should […]