Someone Already Trademarked a Word That I Want. Now What?! **Attorney Advertising**
We often hear from frustrated entrepreneurs and business owners who thought they’ve come up with the **perfect** name or phrase to trademark only to find out that someone else beat them to the punch. But does that mean the idea itself is off the table? Like most things in Trademark Law, the answer is that […]
Lessons from a Naming Guru: How Savvy Naming and IP Work Together to Create a Winning Branding Strategy **Attorney Advertising**
I recently stumbled across this article on Vox.com that highlights the work of Rachel Bernard, who has served in roles such as the “Director of Naming” and “Vice President of Verbal Strategy” at major ad agencies. You can read more about what she does and how important her position is as it relates to branding […]
