Licensing Considerations When Entering a Joint Venture **Attorney Advertising **
When growing your business or brand entering into a joint venture via an affiliate arrangement or licensing your product or service can be an attractive and relatively easy way to expand your customer base. You may work with coaches or digital entrepreneurs, for example, who will partner with another individual, entity, or influencer within a […]
Lessons from a Naming Guru: How Savvy Naming and IP Work Together to Create a Winning Branding Strategy **Attorney Advertising**
I recently stumbled across this article on Vox.com that highlights the work of Rachel Bernard, who has served in roles such as the “Director of Naming” and “Vice President of Verbal Strategy” at major ad agencies. You can read more about what she does and how important her position is as it relates to branding […]
Take These Steps to Ensure That an Employee or Contractor Can’t Run Off with Your Social Media Accounts **Attorney Advertising **
When we meet with small business owners for an overall business assessment consultation, one of the first questions we ask is, “who owns your social media accounts?” Many times, the business owner will confidently respond, “I do, of course!” honestly believing it to be true that they or their company “own” Twitter, Facebook, LinkedIn or […]
Need to Locate the Source of an Image? Try Conducting a Google Reverse Image Search **Attorney Advertising **
If you discover an image that you want to use but you’re not sure of its origin or how to obtain a license from the owner, you can perform a Reverse Image Search using Google Images to locate the copyright holder. Remember, never use an image without first obtaining the proper license to use it. […]
Should I Apply for My Trademark in My Personal Name or The Name of My Corporate Entity? **Attorney Advertising**
When filling out an application for trademark protection with the United States Patent and Trademark Office (USPTO), one of the very first questions the applicant will be asked for is the name of the owner of the mark in question. At first glance, this may seem like a simple question and you may be tempted […]
Work for Hire Agreements Can Help You Retain Ownership and Copyright Protection Over Work Created for Your Business **Attorney Advertising**
Many business owners utilize the services of independent contractors or virtual workers to create content for their business. Services that are generally outsourced to such workers may include email marketing, blogging, website content creation, the creation of print materials, white papers, formal reports, and more. But, when it comes to the ownership of the materials […]
The Marijuana Industry Is Booming, But Cannabis Businesses and Growers are Still Facing Hurdles to Protect Their Intellectual Property Rights. **Attorney Advertising **
As more states move to legalize marijuana for medical and even recreational use, new businesses and industries are popping up to meet the growing demand for cannabis in the United States. Yet, one door that continues to remain closed for entrepreneurs and businesses in the marijuana industry is that of intellectual property rights, specifically the […]
Help! An Employee Set Up and “Owns” My Social Media Accounts! **Attorney Advertising**
In today’s digital landscape, social media accounts should undoubtedly be considered an asset of a person’s business. By using social media accounts, companies are able to cheaply, if not freely, expose their products and services to new customers, acquire fans and followers, and create an online place where engagement and communication can happen in real […]
Is Your Virtual Assistant an Employee or Independent Contractor? **Attorney Advertising**
As you grow your company and expand your team, you may find the prospect of hiring “virtual” employees to be an attractive and flexible option. For starters, having remote team members can save thousands, if not hundreds of thousands of dollars per year in overhead expenses. Here we use a virtual receptionist team to […]
Do I Need to Pay Attention to this Business Notice, or is it a Scam? **Attorney Advertising **
Whenever I register a trademark or help a client incorporate their business, I warn that solicitations will start coming to the business owner fast and furious via mail and email. This is because once you file, your info is publicly available and other businesses will begin to collect your data and market to you. Some […]
