Contracts: Top Ten Things to Consider **Attorney Advertising**
Contracts. Boring and complicated right? Many times, yes. But, if you consider that a contract is a preemptive solution to avoiding problems between two parties ultimately hoping together to succeed in accomplishing a mutual goal, then they can be pretty interesting and straight-forward. Always keep in mind that a contract is simply the statement of […]
What’s in a Name? **Attorney Advertising**
Naming is one of the most important pieces of launching a new business, brand, or product – yet most people don’t know how to weigh the different factors involved in the decision. Making the wrong choice can cost you dearly. I have encountered many clients who have had to change their business names, after spending […]
Negotiations: Using Interest-Based Processes **Attorney Advertising**
Lots of folks, including many lawyers, dread confrontation and negotiation. Others relish arguing and debating opposing points. In redefining “negotiation” in my own mind and approaching each of these situations as an opportunity to “problem-solve” I’ve found it makes a huge difference in the attitude of all parties involved. If you do an internet search […]
Does my “DBA” Name Provide Trademark Rights? **Attorney Advertising **
DBA stands for “Doing Business As.” It’s also known as a Fictitious Name or an Assumed Name. A DBA allows you to do business under a name that may be different than your legal business name. To obtain a DBA, business owners can start by searching their state’s database to see if anyone else is […]
At What Point Should I Apply for a Trademark for My Startup? **Attorney Advertising **
The decision of “when to file a trademark” for a startup company is an important one. Many intellectual property attorneys will tell you “the sooner, the better,” but there are times when that may not be the best approach depending on the unique circumstances of each individual startup. The following are some of the issues […]
Thinking of Launching a Business in a COVID-19 World? **Attorney Advertising**
Whether it’s due to necessity following the loss of a job, or simply from having extra time to map out a plan while quarantining at home, many people are finding opportunities to launch new businesses that fill essential voids in the marketplace during the current COVID-19 crisis. Think of all the crafters who have jumped […]
Considerations for Crafting Your Website’s Privacy Policy **Attorney Advertising**
If your website collects any type of personal information from the user, even if it is data obtained passively without the user actually submitting it to you, you should have a privacy policy on the site. Depending on your business and target customers, this may be required by law as covered under multiple federal and […]
Licensing Considerations When Entering a Joint Venture **Attorney Advertising **
When growing your business or brand entering into a joint venture via an affiliate arrangement or licensing your product or service can be an attractive and relatively easy way to expand your customer base. You may work with coaches or digital entrepreneurs, for example, who will partner with another individual, entity, or influencer within a […]
Lessons from a Naming Guru: How Savvy Naming and IP Work Together to Create a Winning Branding Strategy **Attorney Advertising**
I recently stumbled across this article on Vox.com that highlights the work of Rachel Bernard, who has served in roles such as the “Director of Naming” and “Vice President of Verbal Strategy” at major ad agencies. You can read more about what she does and how important her position is as it relates to branding […]
Take These Steps to Ensure That an Employee or Contractor Can’t Run Off with Your Social Media Accounts **Attorney Advertising **
When we meet with small business owners for an overall business assessment consultation, one of the first questions we ask is, “who owns your social media accounts?” Many times, the business owner will confidently respond, “I do, of course!” honestly believing it to be true that they or their company “own” Twitter, Facebook, LinkedIn or […]
