How to Establish Your Brand Identity to Stand Out and Be Memorable **Attorney Advertising**
Every business, big or small, needs to have a strong and consistent brand identity. Your brand identity is what sets you apart from your competitors and helps you build customer loyalty. It’s how your customers perceive your business, and it’s what they’ll remember long after they’ve made a purchase. What is Brand Identity? Your brand […]
Can Trade Secrets be Sold or Licensed? **Attorney Advertising**
Trade secrets are a type of intellectual property that can provide a competitive advantage to a business. Unlike patents and copyrights, trade secrets are not registered with the government and are instead kept secret by the owner of the information. But can trade secrets be sold or licensed? The answer is yes, but there are […]
Quick Tips for Creating a Branding Guide **Attorney Advertising**
A Branding Guide is a document that contains the dos and don’ts of representing your brand. It answers all the key questions about how you should use your logo, colors, fonts, and other visuals in order to maintain a consistent look and feel across all your marketing materials. Branding guidelines make it easier for you […]
Tips for Selecting a Strong Business Name **Attorney Advertising**
Naming your business is an important decision- it’s the first step in branding and marketing your company. You want to choose a name that is unique, memorable, and meaningful. But you also want to make sure that no one else is using the same name- otherwise, you could run into legal trouble down the road. […]
The Most Common Copyright Mistake Intellectual Property Attorneys See Small Businesses Make. **Attorney Advertising**
In terms of copyrights, one of the most common mistakes intellectual property attorneys see clients make is failing to properly transfer ownership of a work. Whether it’s a logo, a piece of art, or anything else, whoever creates the work is automatically considered the owner of the copyright unless there’s an agreement in place that […]
Do I Need a Separate Trademark for My Name and Logo? **Attorney Advertising**
If you’re trying to decide whether to trademark your name as a logo or just the words themselves, it’s important to understand the benefits and drawbacks of each option. What Is a Trademark? Let’s start by identifying what a trademark is. A trademark can be any word, phrase, symbol, design, or combination of these things […]
Should I Copyright My Entire Website? **Attorney Advertising**
Most people don’t realize that in the United States, creative works are protected by copyright law by default. That means that whenever you create something unique in a tangible medium, like website content, it’s automatically owned by you. However, this “default” right may not give you the legal recourse or compensation you desire if someone […]
Designing a Logo on a Budget: 3 Tips to Help You Save Money **Attorney Advertising**
Designing a logo can be expensive if you don’t know what you’re doing. A lot of business owners end up spending way more than they need to on their new company logo, simply because they don’t have the proper knowledge about how to save money. In this article, we are going to provide you with […]
Common Examples of Trade Secrets in Your Business That Deserve Protecting **Attorney Advertising**
Trade secrets can include not only the obvious intellectual property categories such as new inventions, technologies, and improved processes but also materials such as customer lists and contacts, marketing tactics, your business processes or procedures, pricing discounts, information, vendor contacts, and other information. Examples of trade secrets that you may already be familiar with include: […]
3 Steps to Protect Ownership of Your Social Media Accounts **Attorney Advertising**
It’s not uncommon for employees or consultants to run a company’s socials media. But, without careful attention to the details, this arrangement can cause trouble for the business or brand if the person running the account decides to quit or gets fired in the future. The nightmare scenario that we unfortunately see too often is […]
