Law Office of Jason H. Rosenblum, PLLC

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Archive for the ‘Branding’ Category

Licensing Considerations When Entering a Joint Venture **Attorney Advertising **

When growing your business or brand entering into a joint venture via an affiliate arrangement or licensing your product or service can be an attractive and relatively easy way to expand your customer base. You may work with coaches or digital entrepreneurs, for example, who will partner […]

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Branding Matters! Here’s How to Think Bigger If You’re Struggling to Grow. **Attorney Advertising**

Building a brand is not easy. Not only does a brand need to definitively represent your product or service  in the minds of your customers, but it’s also something that will likely need to change and evolve as your company grows over the years and as times […]

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Lessons from a Naming Guru: How Savvy Naming and IP Work Together to Create a Winning Branding Strategy **Attorney Advertising**

I recently stumbled across this article on Vox.com that highlights the work of Rachel Bernard, who has served in roles such as the “Director of Naming” and “Vice President of Verbal Strategy” at major ad agencies. You can read more about what she does and how important […]

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