When Your Name Becomes a Brand: Legal Strategies to Protect Personal Name Rights (Before It’s Too Late) **Attorney Advertising**
For creators, founders, coaches, and influencers, your name isn’t just what people call you anymore. It’s your brand. Your audience associates your name with expertise, trust, and a certain style or experience. That makes your personal name one of your most valuable business assets. But most entrepreneurs don’t realize that personal name rights come with […]
Intent‑to‑Use vs. Use‑in‑Commerce: What’s the Big Difference? **Attorney Advertising**
You have a killer brand name, mocked‑up labels, and maybe a small batch of prototypes on your kitchen counter. You are not quite ready to ship, but you would hate for someone to grab your mark first. Should you wait until launch or file right now? In trademark lingo, the decision comes down to Intent‑to‑Use […]
Your Brand Name: Perfect Isn’t Required, But “Legally Available” Is Kind Of Important.
Alright, confession time: I start most mornings with Seth Godin’s daily email. They’re consistently thought-provoking, challenging conventional wisdom in the best way. His recent post, “The name doesn’t matter (that much),” really struck a chord – especially from where I sit in the world of intellectual property. Seth’s point is brilliant and, frankly, a relief […]
Logo Redesign Lessons from the Gap: When Rebranding Goes Wrong **Attorney Advertising**
In the ever-evolving world of business, change is inevitable. Companies must constantly adapt and innovate to stay relevant in the market. Rebranding is a common strategy to refresh a company’s image, appeal to new customers, and signal a new direction. However, as the Gap’s infamous logo debacle demonstrates, even well-established brands can stumble when it […]
Should You Trademark Your Social Media Handle? **Attorney Advertising**
Has your social media username become your brand’s voice? Maybe you’ve built a following under a creative handle like “PennyWiseMama” or “FixItFelix” rather than simply using your personal name. This persona is now how you engage with fans, generate attention, and build a loyal following. But as your online presence grows, so might the need […]
Can You Trademark Your Domain Name? Here’s the Answer. **Attorney Advertising**
Your domain name (e.g., www.yourbrand.com) is your online address and a crucial part of your online presence. But in a crowded digital landscape, how do you gain valuable legal protection for this asset? Trademarks may be the answer but with some important stipulations. Trademarks in a Nutshell Trademarks help your customers associate goods or services […]
Making Your Mark: Five Tips to Elevate Your Newly Trademarked Brand in a Busy Marketplace **Attorney Advertising**
In today’s fast-paced market, having a trademarked brand is more than just a legal safeguard – it’s a cornerstone of your business identity. But how do you make your mark and ensure your trademarked brand name becomes a staple in the consumer vocabulary? Here’s how to make your trademarked brand stand out in a crowded […]
Understanding Trademarks vs. Trade Dress **Attorney Advertising**
Your brand is your identity. It’s how people recognize and remember you and your message, service, or product. Protecting that identity is key to ensuring success and growth in the long run. That’s why it’s important to understand the difference between trademarks and trade dress, two of the most effective ways to protect your brand. […]
3 Common Branding Mistakes (and How to Avoid Them) **Attorney Advertising **
If you’re a small business owner or start-up, chances are you’re passionate about your product or service. You likely put a lot of time and effort into perfecting it so that you can offer the best possible experience to your customers. But what about your brand? Have you taken the time to develop a strong, […]
How to Establish Your Brand Identity to Stand Out and Be Memorable **Attorney Advertising**
Every business, big or small, needs to have a strong and consistent brand identity. Your brand identity is what sets you apart from your competitors and helps you build customer loyalty. It’s how your customers perceive your business, and it’s what they’ll remember long after they’ve made a purchase. What is Brand Identity? Your brand […]
