Well, both copyrights and trademarks are forms of protection for intellectual property, however, they protect different types of assets. A copyright protects original works which include artistic and literary works along with a variety of other original creations. Trademarks, on the other hand, protect items such as words, names, symbols, logos, and other items that identify and define a company brand.
The above is a short explanation of the basic difference between these two forms of intellectual property protection. Ideally a business should recognize that its total value includes all of its defining characteristics and assets. Having a brand that is well defined is a huge advantage to a company and will help generate revenue. It is important that a company protect its brand assets with a solidly registered trademark.
For more on this topic, see: https://jhrlegal.com/differences-between-patent-copyright-trademark-and-trade-secrets/