Whether it’s due to necessity following the loss of a job, or simply from having extra time to map out a plan while quarantining at home, many people are finding opportunities to launch new businesses that fill essential voids in the marketplace during the current COVID-19 crisis.
Think of all the crafters who have jumped into the new niche of designing custom face masks; Tech-savvy entrepreneurs are now in high demand as “brick and mortar” business owners struggle to use webinar platforms and social media to reach clients who are now spending a lot of their time online; The need for cleaning services is growing as business owners must now rely on people or companies to keep their offices or stores sanitized around-the-clock for everyone’s safety; App developers are furiously pumping out new games and learning tools for kids going stir-crazy at home. After all, inventions happen when someone finds a need that has yet to be fulfilled.
Historically speaking, some of the greatest businesses were launched in times of crisis and financial strain. Extreme pressure and trials have a way of sparking tremendous creativity and ingenuity to deal with the problems we all face. So this pandemic is no exception, and so far there is no shortage of new start-up ideas that have been birthed during the current state we are in.
This pandemic has also caused many people to re-evaluate priorities. Facing the deep realization that life is short and fragile, it’s not a surprise that the coronavirus has given people the push they needed to finally step out and launch a business, develop that invention, or simply go out and pursue their dreams.
Maybe you never thought of yourself as an entrepreneur or leader of a start-up, but these challenging times may have prompted you to embrace the possibility. If you’re thinking of starting a new business, please know that we are here to assist you in laying a foundation that will ensure your success not only during this crisis, but as your business continues to evolve and grow in the future. Here are a few ways that we can help:

• Before you settle on a company name or branding strategy, we can help you conduct intellectual property searches to ensure that you will not be infringing on someone else’s trademark.
• We’ll help you federally register trademarks for your company name, logo, or other elements of your branding.
• If you have an invention, we’ll help you make a better educated decision as to whether you should pursue patent protection or explore alternative ways to monetize your product.
• We’ll guide you through the basic legal protections you need, including setting up corporate entities and creating contracts and agreements.

We are here to support you through every phase of your new journey. If you’re ready to get started, just call our law firm at 888-666-0062 and we’ll set up a phone or video meeting to discuss how we can assist you.
 
DISCLAIMER: The information contained in this article is for informational purposes only and is not legal advice or a substitute for obtaining legal advice from an attorney.