Understanding Trademarks vs. Trade Dress **Attorney Advertising**

Your brand is your identity. It’s how people recognize and remember you and your message, service, or product. Protecting that identity is key to ensuring success and growth in the long run. That’s why it’s important to understand the difference between trademarks and trade dress, two of the most effective ways to protect your brand. […]

3 Free Tools to Monitor Your Trademarks **Attorney Advertising**

As a small business owner, it’s important to protect your intellectual property—and that includes your business’s trademarks. But monitoring for trademark infringement can be a time-consuming and expensive process. That’s why we’ve put together this list of free tools to help you monitor your trademarks and keep an eye out for infringement. Here is a […]

Where Do Trademark and Copyright Symbols Go? **Attorney Advertising**

As an entrepreneur or small business owner, it’s important to understand when and how to use trademark and copyright symbols. These symbols indicate that a word, phrase, or image is protected by law, and they help to deter others from using your protected material without permission. But where do these symbols go? Read on to […]

How To File for a Trademark on Your Own **Attorney Advertising**

At our law firm, we don’t believe in “hiding the ball.”  If there is a situation where it is more economical and efficient for a potential client to file for a trademark on their own, we will be the first to let them know! One thing we do suggest, however, is avoiding the wide range […]

Do I Need a Separate Trademark for My Name and Logo? **Attorney Advertising**

If you’re trying to decide whether to trademark your name as a logo or just the words themselves, it’s important to understand the benefits and drawbacks of each option. What Is a Trademark? Let’s start by identifying what a trademark is. A trademark can be any word, phrase, symbol, design, or combination of these things […]

3 Things to Know Once Your Trademark Application Is Filed **Attorney Advertising**

Clients often ask us what they should expect after their initial trademark application is filed with the United States Patent and Trademark Office. While your attorney will keep you abreast of all key dates, deadlines, and developments, here are three general things to know about this interim process: Your application will be reviewed by an […]

Avoid The Risk of a Generic Trademark **Attorney Advertising**

A trademark is a word, symbol, or phrase that is used to identify the origin of a specific product. To receive protection under intellectual property law, a trademark must be unique and distinctive. However, a mark that is initially unique and distinctive can later become common. If this happens, the trademark holder may lose their […]