Protecting Your Viral Catchphrase: The “Very Demure” Trademark Dispute
In the age of social media, a catchy phrase can spread like wildfire overnight. But what happens when your unique slogan takes off and you haven’t protected it legally? The recent “Very Demure, Very Mindful” case involving Jools Lebron serves as a stark reminder of the importance of trademark protection. Why Trademarks Matter Copyrights and […]
The Fine Line Between Similarity and Infringement **Attorney Advertising**
Trademarks are designed to identify the source of goods or services to consumers. When two trademarks are so alike that they might cause confusion, mistake, or deception among consumers, infringement might be at play. But not every similar mark is a threat. How do you tell the difference? Visual, Conceptual, and Phonetic Similarities The first […]
Should You Trademark Your Social Media Handle? **Attorney Advertising**
Has your social media username become your brand’s voice? Maybe you’ve built a following under a creative handle like “PennyWiseMama” or “FixItFelix” rather than simply using your personal name. This persona is now how you engage with fans, generate attention, and build a loyal following. But as your online presence grows, so might the need […]
Can You Trademark Your Domain Name? Here’s the Answer. **Attorney Advertising**
Your domain name (e.g., www.yourbrand.com) is your online address and a crucial part of your online presence. But in a crowded digital landscape, how do you gain valuable legal protection for this asset? Trademarks may be the answer but with some important stipulations. Trademarks in a Nutshell Trademarks help your customers associate goods or services […]
Is It Time to Broaden Your Trademark Horizons? Understanding When to Expand Your Coverage **Attorney Advertising**
Trademarks are not just legal tools; they’re the signals of your brand’s identity in a sea of competition. But as your business evolves, so too should your trademarks. Here’s how to know when it’s time to consider expanding your trademark coverage to keep your brand’s protection robust and relevant. New Logos or Branding Your trademark […]
Ornamental Use in Trademarks: What It Is and Why It Matters for Your Brand **Attorney Advertising**
Ever seen a shirt with a massive logo on the front and thought, “That must be trademarked!”? Well, it’s not always that straightforward. In the intricate dance of trademark law, how and where a logo or slogan is used can make a big difference between being a protected trademark and just being, well, decoration. This […]
Keeping It Real with Trademarks: Why Your Kleenex Isn’t Just a ‘Kleenex’ **Attorney Advertising**
Raise your hand if you’ve ever asked for a Kleenex when you just wanted a tissue. We’ve all been there, right? Well, in the wild world of trademarks, that’s a no-no, and here’s why it’s more than just a grammar geek’s nitpick. The Nitty-Gritty of Trademark Grammar Trademarks are like those celebrities that go by […]
Tweaking Your Trademark: What to Do When You Need a Minor Change **Attorney Advertising**
In the dynamic world of business, your brand’s identity might evolve, and sometimes, so does your trademark. But before you decide to tweak that logo or refresh your brand’s font, it’s crucial to understand the legal implications of even minor changes to your trademark. Here’s a straightforward guide on what to do when considering a […]
Understanding Trademarks: The “Everybody vs. Racism” Ruling and Its Implications for Your Brand **Attorney Advertising**
In a notable decision by the U.S. appeals court, the phrase “Everybody vs. Racism” was denied trademark registration, setting a significant precedent in trademark law. This ruling underscores a fundamental principle: a trademark must distinctly identify the maker or source of a good or service. Let’s dive into what this means for your brand and […]
The Cautionary Tale of Linoleum: The Importance of Timely Trademarking **Attorney Advertising**
In the realm of intellectual property, trademarks stand as watchmen, protecting brands, names, and logos from unauthorized use. They’re not just legal tools but powerful brand assets that can define a company’s identity in the market. However, there’s a critical lesson every business should heed: if you don’t secure your trademark in time, monitor it, […]
