Trademarking Mascots and Advertising Characters **Attorney Advertising**

What do Wendy’s, Pillsbury, Arm & Hammer, and Disney all have in common? They all have trademarked advertising characters. Sports teams’ mascots and advertising characters are all intangible things used to distinguish one brand from all others. Mascots and advertising characters, like names, logos, fonts, and even colors, can be protected by federal trademark and […]