Trademark “Naked Licensing”: How Being a Good Partner Can Cost You Your Brand **Attorney Advertising**
In business, we’re constantly told that “flexibility is key.” If you have a franchisee, strategic partner, or subsidiary using your logo, you might think letting them “do their own thing” is a sign of a healthy, low-friction relationship. It shows trust. It shows you’re not a micromanager. It shows you’re easy to work with. From […]
Licensing vs. Assigning Patent Rights: Navigating the Ownership Maze **Attorney Advertising**
When it comes to the world of patents, understanding the difference between licensing and assigning rights is like knowing the rules of the road before getting behind the wheel. Both options have different implications for ownership and control, and choosing the right path can have a significant impact on your invention’s future. Licensing: Retaining Ownership […]
Joint IP Development and Cross-Licensing **Attorney Advertising **
Companies may work together, using their best talent and leverage of their assets to create new products or methods that they jointly own. Joint Intellectual Property (“IP”) development can lead to advances otherwise unattainable by individual companies, but can be used exclusively by the two companies through cross-licensing agreements. However, making sure that an individual […]
