“Booking.com” is now a Trademark: Why Does it Matter? **Attorney Advertising**

In the first-ever United States Supreme Court case to take place over the phone, necessitated by the Covid-19 pandemic, Booking.com was found to be a trademarkable name, despite containing a generic term. In an 8-1 ruling[1], the Court decided the combination of the generic term Booking with a .com extension transforms the generic term into […]