Protecting Intellectual Property Rights in a Franchise Agreement **Attorney Advertising**

A franchisor (or creator/developer of a business) licenses his or her techniques, intellectual property (trademarks, copyrights, trade secrets, and potentially patents), marketing, basic know-how, and rights to sell branded items and services to a franchisee through franchising. A typical franchisor–franchisee relationship lasts several years, during which time the franchisor provides various levels of support to […]