Name Your Business with Intellectual Property Protections in Mind **Attorney Advertising**
Naming a new business can be fun, stressful, challenging or all of the above. In choosing a name that’s memorable and accurately reflects your brand, it’s also important to select a business name with intellectual property protections in mind. That’s because your business name could end up being your greatest asset, or your greatest liability. […]
What’s in a Name? **Attorney Advertising**
Naming is one of the most important pieces of launching a new business, brand, or product – yet most people don’t know how to weigh the different factors involved in the decision. Making the wrong choice can cost you dearly. I have encountered many clients who have had to change their business names, after spending […]
