Understanding Trademarks vs. Trade Dress **Attorney Advertising**
Your brand is your identity. It’s how people recognize and remember you and your message, service, or product. Protecting that identity is key to ensuring success and growth in the long run. That’s why it’s important to understand the difference between trademarks and trade dress, two of the most effective ways to protect your brand. […]
Can Trade Secrets be Sold or Licensed? **Attorney Advertising**
Trade secrets are a type of intellectual property that can provide a competitive advantage to a business. Unlike patents and copyrights, trade secrets are not registered with the government and are instead kept secret by the owner of the information. But can trade secrets be sold or licensed? The answer is yes, but there are […]
What Is Intellectual Property? **Attorney Advertising**
Intellectual property, also called IP, refers to the works that come from an individual’s creative mind. Intellectual property can include artwork, literary pieces, musical compositions, inventions, and other unique works generated by the mind of an individual. Intellectual property can be protected by law in a variety of ways, thus allowing the creator to financially […]
Quick Tips for Creating a Branding Guide **Attorney Advertising**
A Branding Guide is a document that contains the dos and don’ts of representing your brand. It answers all the key questions about how you should use your logo, colors, fonts, and other visuals in order to maintain a consistent look and feel across all your marketing materials. Branding guidelines make it easier for you […]
Protecting Intellectual Property Rights in a Franchise Agreement **Attorney Advertising**
A franchisor (or creator/developer of a business) licenses his or her techniques, intellectual property (trademarks, copyrights, trade secrets, and potentially patents), marketing, basic know-how, and rights to sell branded items and services to a franchisee through franchising. A typical franchisor–franchisee relationship lasts several years, during which time the franchisor provides various levels of support to […]
