Logo Redesign Lessons from the Gap: When Rebranding Goes Wrong **Attorney Advertising**
In the ever-evolving world of business, change is inevitable. Companies must constantly adapt and innovate to stay relevant in the market. Rebranding is a common strategy to refresh a company’s image, appeal to new customers, and signal a new direction. However, as the Gap’s infamous logo debacle demonstrates, even well-established brands can stumble when it […]
Should You Trademark Your Social Media Handle? **Attorney Advertising**
Has your social media username become your brand’s voice? Maybe you’ve built a following under a creative handle like “PennyWiseMama” or “FixItFelix” rather than simply using your personal name. This persona is now how you engage with fans, generate attention, and build a loyal following. But as your online presence grows, so might the need […]
Can You Trademark Your Domain Name? Here’s the Answer. **Attorney Advertising**
Your domain name (e.g., www.yourbrand.com) is your online address and a crucial part of your online presence. But in a crowded digital landscape, how do you gain valuable legal protection for this asset? Trademarks may be the answer but with some important stipulations. Trademarks in a Nutshell Trademarks help your customers associate goods or services […]
Keeping It Real with Trademarks: Why Your Kleenex Isn’t Just a ‘Kleenex’ **Attorney Advertising**
Raise your hand if you’ve ever asked for a Kleenex when you just wanted a tissue. We’ve all been there, right? Well, in the wild world of trademarks, that’s a no-no, and here’s why it’s more than just a grammar geek’s nitpick. The Nitty-Gritty of Trademark Grammar Trademarks are like those celebrities that go by […]
Tweaking Your Trademark: What to Do When You Need a Minor Change **Attorney Advertising**
In the dynamic world of business, your brand’s identity might evolve, and sometimes, so does your trademark. But before you decide to tweak that logo or refresh your brand’s font, it’s crucial to understand the legal implications of even minor changes to your trademark. Here’s a straightforward guide on what to do when considering a […]
When Brands Imitate: Addressing Copycats in the Social Media Arena **Attorney Advertising**
In today’s digital age, social media platforms have become essential tools for brands to connect with their audience, showcase their identity, and promote their products or services. However, with the ease of sharing and reposting, it’s not uncommon for brands to find their content being imitated or outright copied by others. If you find another […]
Understanding Trademarks vs. Trade Dress **Attorney Advertising**
Your brand is your identity. It’s how people recognize and remember you and your message, service, or product. Protecting that identity is key to ensuring success and growth in the long run. That’s why it’s important to understand the difference between trademarks and trade dress, two of the most effective ways to protect your brand. […]
3 Common Branding Mistakes (and How to Avoid Them) **Attorney Advertising **
If you’re a small business owner or start-up, chances are you’re passionate about your product or service. You likely put a lot of time and effort into perfecting it so that you can offer the best possible experience to your customers. But what about your brand? Have you taken the time to develop a strong, […]
How to Establish Your Brand Identity to Stand Out and Be Memorable **Attorney Advertising**
Every business, big or small, needs to have a strong and consistent brand identity. Your brand identity is what sets you apart from your competitors and helps you build customer loyalty. It’s how your customers perceive your business, and it’s what they’ll remember long after they’ve made a purchase. What is Brand Identity? Your brand […]
Quick Tips for Creating a Branding Guide **Attorney Advertising**
A Branding Guide is a document that contains the dos and don’ts of representing your brand. It answers all the key questions about how you should use your logo, colors, fonts, and other visuals in order to maintain a consistent look and feel across all your marketing materials. Branding guidelines make it easier for you […]
