Understanding Trademarks vs. Trade Dress **Attorney Advertising**
Your brand is your identity. It’s how people recognize and remember you and your message, service, or product. Protecting that identity is key to ensuring success and growth in the long run. That’s why it’s important to understand the difference between trademarks and trade dress, two of the most effective ways to protect your brand. […]
3 Common Branding Mistakes (and How to Avoid Them) **Attorney Advertising **
If you’re a small business owner or start-up, chances are you’re passionate about your product or service. You likely put a lot of time and effort into perfecting it so that you can offer the best possible experience to your customers. But what about your brand? Have you taken the time to develop a strong, […]
How to Establish Your Brand Identity to Stand Out and Be Memorable **Attorney Advertising**
Every business, big or small, needs to have a strong and consistent brand identity. Your brand identity is what sets you apart from your competitors and helps you build customer loyalty. It’s how your customers perceive your business, and it’s what they’ll remember long after they’ve made a purchase. What is Brand Identity? Your brand […]
Quick Tips for Creating a Branding Guide **Attorney Advertising**
A Branding Guide is a document that contains the dos and don’ts of representing your brand. It answers all the key questions about how you should use your logo, colors, fonts, and other visuals in order to maintain a consistent look and feel across all your marketing materials. Branding guidelines make it easier for you […]
Do I Need a Separate Trademark for My Name and Logo? **Attorney Advertising**
If you’re trying to decide whether to trademark your name as a logo or just the words themselves, it’s important to understand the benefits and drawbacks of each option. What Is a Trademark? Let’s start by identifying what a trademark is. A trademark can be any word, phrase, symbol, design, or combination of these things […]
Should I Copyright My Entire Website? **Attorney Advertising**
Most people don’t realize that in the United States, creative works are protected by copyright law by default. That means that whenever you create something unique in a tangible medium, like website content, it’s automatically owned by you. However, this “default” right may not give you the legal recourse or compensation you desire if someone […]
Designing a Logo on a Budget: 3 Tips to Help You Save Money **Attorney Advertising**
Designing a logo can be expensive if you don’t know what you’re doing. A lot of business owners end up spending way more than they need to on their new company logo, simply because they don’t have the proper knowledge about how to save money. In this article, we are going to provide you with […]
Branding and Trademarks: Keep These 3 Tips in Mind **Attorney Advertising**
Developing a memorable brand that can also be protected legally can be a difficult process. Not only does it involve selecting a name that is unique in your industry or among your class of goods or services, but there are additional steps one must take to legally protect and safeguard the brand over time. While […]
3 Steps to Protect Ownership of Your Social Media Accounts **Attorney Advertising**
It’s not uncommon for employees or consultants to run a company’s socials media. But, without careful attention to the details, this arrangement can cause trouble for the business or brand if the person running the account decides to quit or gets fired in the future. The nightmare scenario that we unfortunately see too often is […]
Name Your Business with Intellectual Property Protections in Mind **Attorney Advertising**
Naming a new business can be fun, stressful, challenging or all of the above. In choosing a name that’s memorable and accurately reflects your brand, it’s also important to select a business name with intellectual property protections in mind. That’s because your business name could end up being your greatest asset, or your greatest liability. […]
