Intellectual Property (“IP”) is an intangible asset that most businesses create and own. IP consists of patents, copyrights, trademarks, and trade secrets law. If you’re running a business or brand and failing to think of and treat your Intellectual Property as an asset (or if you’re not using it properly), you are wasting time and losing money. This is true whether you run a publicly traded company with offices around the world or have a brand new startup venture and are working out of your home.
In February 2018, I was a speaker for the Kalish Institute’s Advanced Class series “Intellectual Property Basics that Every Business Owner Needs to Know”. The Kalish Institute is a Functional Medicine institute that places near as much emphasis on the business aspect of running a medical practice as it does on the medicine itself. In the class I taught, we discussed how to identify and protect the different areas of IP such as patents, copyrights, trademarks, and trade secrets.
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This class provided attendees an opportunity to learn the basics of how to identify Intellectual Property as an asset and how to decide which IP is best to invest in for future growth. With proper strategy and planning, a company can maximize their ROI so as not to waste time, money, and energy chasing IP with little or no value.
If you have any question about protecting your intellectual property. we can help you. Simply contact our office at 888-666-0062 and ask to schedule a consultation.
DISCLAIMER: The information contained in this article is for informational purposes only and is not legal advice or a substitute for obtaining legal advice from an attorney.
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