From Viral Moment to Protected Asset: What Every Creator Needs to Know **Attorney Advertising**
Social media can transform an ordinary phrase into a cultural phenomenon overnight. Just ask Jools Lebron, whose “very demure, very mindful” TikTok catchphrase exploded across platforms, made it to late-night TV, and even found its way into political commentary. But when she tried to protect her viral creation legally, she discovered what many creators learn […]
Understanding Trademark Strength: From Basic to Brilliant **Attorney Advertising**
Have you ever wondered why some brand names are instantly recognizable while others fade into the background? It all comes down to trademark strength. Let’s explore this concept together and see how it can make or break your brand. The Trademark Strength Spectrum Trademarks fall on a spectrum of strength, ranging from the weakest to […]
Test It Before You Change It: The Power of Market Research in Trademark Overhauls **Attorney Advertising**
You’ve spent years building your brand. Now, in a burst of creative energy, your team has crafted what they believe is the perfect refresh. It’s modern, it’s sleek, and it captures your company’s evolving vision. But before you rush to unveil your shiny new trademark to the world, consider this: What if your customers hate […]
Protecting Your Viral Catchphrase: The “Very Demure” Trademark Dispute
In the age of social media, a catchy phrase can spread like wildfire overnight. But what happens when your unique slogan takes off and you haven’t protected it legally? The recent “Very Demure, Very Mindful” case involving Jools Lebron serves as a stark reminder of the importance of trademark protection. Why Trademarks Matter Copyrights and […]
The Fine Line Between Similarity and Infringement **Attorney Advertising**
Trademarks are designed to identify the source of goods or services to consumers. When two trademarks are so alike that they might cause confusion, mistake, or deception among consumers, infringement might be at play. But not every similar mark is a threat. How do you tell the difference? Visual, Conceptual, and Phonetic Similarities The first […]
The Trademark Race: What Happens When Someone Beats You to the Punch?
In the fast-paced world of business, securing a trademark for your brand, logo or slogan can feel like a race against time. You’ve got a brilliant brand name, logo, or slogan, and you’re ready to make your mark on the market. But what happens when someone else files a trademark application for a similar mark […]
My Trademark’s a Dud… Now What? (Spoiler: You Don’t Have to Start Over!)
You poured your heart into creating your brand. You crafted a name you thought was catchy and designed a logo that felt just right. Finally, you registered that trademark with a mix of excitement and relief. Then… crickets. Customers seem confused. They don’t “get” what the name has to do with your business. It might […]
Should You Trademark Your Social Media Handle? **Attorney Advertising**
Has your social media username become your brand’s voice? Maybe you’ve built a following under a creative handle like “PennyWiseMama” or “FixItFelix” rather than simply using your personal name. This persona is now how you engage with fans, generate attention, and build a loyal following. But as your online presence grows, so might the need […]
Can You Trademark Your Domain Name? Here’s the Answer. **Attorney Advertising**
Your domain name (e.g., www.yourbrand.com) is your online address and a crucial part of your online presence. But in a crowded digital landscape, how do you gain valuable legal protection for this asset? Trademarks may be the answer but with some important stipulations. Trademarks in a Nutshell Trademarks help your customers associate goods or services […]
Is It Time to Broaden Your Trademark Horizons? Understanding When to Expand Your Coverage **Attorney Advertising**
Trademarks are not just legal tools; they’re the signals of your brand’s identity in a sea of competition. But as your business evolves, so too should your trademarks. Here’s how to know when it’s time to consider expanding your trademark coverage to keep your brand’s protection robust and relevant. New Logos or Branding Your trademark […]