Do I Need a Separate Trademark for My Name and Logo? **Attorney Advertising**

If you’re trying to decide whether to trademark your name as a logo or just the words themselves, it’s important to understand the benefits and drawbacks of each option. What Is a Trademark? Let’s start by identifying what a trademark is. A trademark can be any word, phrase, symbol, design, or combination of these things […]

3 Things to Know Once Your Trademark Application Is Filed **Attorney Advertising**

Clients often ask us what they should expect after their initial trademark application is filed with the United States Patent and Trademark Office. While your attorney will keep you abreast of all key dates, deadlines, and developments, here are three general things to know about this interim process: Your application will be reviewed by an […]

Avoid The Risk of a Generic Trademark **Attorney Advertising**

A trademark is a word, symbol, or phrase that is used to identify the origin of a specific product. To receive protection under intellectual property law, a trademark must be unique and distinctive. However, a mark that is initially unique and distinctive can later become common. If this happens, the trademark holder may lose their […]

Branding and Trademarks: Keep These 3 Tips in Mind **Attorney Advertising**

Developing a memorable brand that can also be protected legally can be a difficult process. Not only does it involve selecting a name that is unique in your industry or among your class of goods or services, but there are additional steps one must take to legally protect and safeguard the brand over time. While […]

3 Trademark Tips When Creating a Logo **Attorney Advertising**

A logo can be an integral part of your company’s identity and ideally one of the main ways that consumers will identify your goods or services. Think of the Nike swoosh or the McDonalds arch. It only takes a single glance at these logos to recognize the companies behind the iconic brands. There’s no doubt […]

What to Know When Seeking to Trademark a Foreign Word or Phrase **Attorney Advertising**

Coming up with a unique name for a brand, good, or service that can ultimately be trademarked is challenging. To stand out, and apart, from competitors and those who may already have intellectual property rights, some business owners will look to foreign words that aren’t commonly known or understood by English-speaking consumers to represent their […]

How to Record Your Trademark with U.S. Customs and Border Patrol **Attorney Advertising**

Every day, counterfeit goods are imported into the United States from bad actors abroad. Common examples you may think of include knock-off Louis Vuitton purses or fake Nike shoes manufactured in China. The importation of such goods not only threatens the competitiveness of U.S. businesses, but it also causes confusion amongst consumers, and may even […]