Should You Trademark Your Social Media Handle? **Attorney Advertising**
Has your social media username become your brand’s voice? Maybe you’ve built a following under a creative handle like “PennyWiseMama” or “FixItFelix” rather than simply using your personal name. This persona is now how you engage with fans, generate attention, and build a loyal following. But as your online presence grows, so might the need […]
Can You Trademark Your Domain Name? Here’s the Answer. **Attorney Advertising**
Your domain name (e.g., www.yourbrand.com) is your online address and a crucial part of your online presence. But in a crowded digital landscape, how do you gain valuable legal protection for this asset? Trademarks may be the answer but with some important stipulations. Trademarks in a Nutshell Trademarks help your customers associate goods or services […]
Is It Time to Broaden Your Trademark Horizons? Understanding When to Expand Your Coverage **Attorney Advertising**
Trademarks are not just legal tools; they’re the signals of your brand’s identity in a sea of competition. But as your business evolves, so too should your trademarks. Here’s how to know when it’s time to consider expanding your trademark coverage to keep your brand’s protection robust and relevant. New Logos or Branding Your trademark […]
Ornamental Use in Trademarks: What It Is and Why It Matters for Your Brand **Attorney Advertising**
Ever seen a shirt with a massive logo on the front and thought, “That must be trademarked!”? Well, it’s not always that straightforward. In the intricate dance of trademark law, how and where a logo or slogan is used can make a big difference between being a protected trademark and just being, well, decoration. This […]
Keeping It Real with Trademarks: Why Your Kleenex Isn’t Just a ‘Kleenex’ **Attorney Advertising**
Raise your hand if you’ve ever asked for a Kleenex when you just wanted a tissue. We’ve all been there, right? Well, in the wild world of trademarks, that’s a no-no, and here’s why it’s more than just a grammar geek’s nitpick. The Nitty-Gritty of Trademark Grammar Trademarks are like those celebrities that go by […]
Tweaking Your Trademark: What to Do When You Need a Minor Change **Attorney Advertising**
In the dynamic world of business, your brand’s identity might evolve, and sometimes, so does your trademark. But before you decide to tweak that logo or refresh your brand’s font, it’s crucial to understand the legal implications of even minor changes to your trademark. Here’s a straightforward guide on what to do when considering a […]
Making Your Mark: Five Tips to Elevate Your Newly Trademarked Brand in a Busy Marketplace **Attorney Advertising**
In today’s fast-paced market, having a trademarked brand is more than just a legal safeguard – it’s a cornerstone of your business identity. But how do you make your mark and ensure your trademarked brand name becomes a staple in the consumer vocabulary? Here’s how to make your trademarked brand stand out in a crowded […]
Understanding Trademarks: The “Everybody vs. Racism” Ruling and Its Implications for Your Brand **Attorney Advertising**
In a notable decision by the U.S. appeals court, the phrase “Everybody vs. Racism” was denied trademark registration, setting a significant precedent in trademark law. This ruling underscores a fundamental principle: a trademark must distinctly identify the maker or source of a good or service. Let’s dive into what this means for your brand and […]
Combating Counterfeits: Tools and Tactics to Protect Your Trademark **Attorney Advertising**
In the modern age, where digital markets have blurred geographical boundaries, trademark protection is more critical than ever. Counterfeit products, which mimic genuine items without authorization, can severely harm a brand’s reputation, erode trust, and lead to significant financial losses. It’s imperative for businesses to be proactive in defending their trademarks against counterfeiters. Detecting Counterfeit […]
Trademarks, Copyrights, and Podcasts: What You Need to Know **Attorney Advertising**
In the realm of modern media, podcasts have burst onto the scene as a popular form of entertainment and information. However, as with any creative endeavor, intellectual property considerations play a crucial role. If you’re diving into the podcasting world, here’s a breakdown of what you need to understand about trademarks and copyrights. 1. Trademarking […]
