A trademark is a word, phrase, color, sound, design, symbol, or combination of such that identifies the source of goods or services from others. However, using your trademark to distinguish your product or service from others is not as simple as placing a ™ or Ò beside […]
Read more →Trademarks are an integral piece of any company’s intellectual property foundation, but the protection that comes with having a registered trademark does not last forever. In the United States and across the globe, there are steps that you must take to maintain and renew your trademark as […]
Read more →I recently stumbled across this article on Vox.com that highlights the work of Rachel Bernard, who has served in roles such as the “Director of Naming” and “Vice President of Verbal Strategy” at major ad agencies. You can read more about what she does and how important […]
Read more →Is there a specific sound that unmistakably identifies your business or brand? You may be able to secure a trademark for it. A trademark is any word, name, symbol or device (or any combination thereof) that identifies and distinguishes the source of the goods of one party from those of others. So, sounds can absolutely become […]
Read more →Thanks to a controversial new ruling handed down by the United States Supreme Court, businesses and brands can now trademark pretty much whatever they want, including marks once considered “immoral” and “scandalous”, as a right of free speech. The ruling was issued following a lengthy court battle […]
Read more →One of the most common reasons that the United States Patent and Trademark Office will refuse an application for a trademark is that the mark in question is “confusingly similar” to a trademark that is already federally registered or to a pending application owned by another party […]
Read more →After being caught up in the college admissions scandal earlier this year, Olivia Jade Giannulli found herself making news for an unrelated blunder: her beauty trademarks were temporarily denied due to poor punctuation. Admittedly, the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli did not […]
Read more →Recently the following question about a podcaster was presented: “I want to trademark the name of my podcast, but I’m a little confused about my ability to do so. My podcast is free. I don’t have any advertisers and the content that I offer is accessed by […]
Read more →As your business forms and you choose a unique name that you plan to operate under, you may wonder if it’s necessary to trademark the actual legal name that you plan to use for your company. As with most things in intellectual property law, the answer is […]
Read more →When it comes to protecting one’s intellectual property, there are a number of legal tools that a business owner or entrepreneur can use to safeguard their assets and prevent others from stealing their work. The terms trademark, copyright, and patent are often mistakenly used interchangeably, but it’s […]
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