A trademark is a word, phrase, slogan, symbol, design, or combination thereof that identifies the source of a good or service and distinguishes them from other businesses or brand in the marketplace. Basically, a trademark tells consumers that your goods and services come from you and not […]
Read more →Is the packaging of your product so distinctive that consumers can instantly recognize you of the source of the item? If so, read on to learn how you may be able to secure a trademark for your product packaging. Trademarks help point consumers to the source of a good or service. In […]
Read more →Filing for a trademark requires time and money. as such, you’ll likely want to be as prepared as possible heading into the initial application process to avoid unnecessary setbacks. If you are planning on filing a trademark application, the following four items should be considered before you […]
Read more →In the first-ever United States Supreme Court case to take place over the phone, necessitated by the Covid-19 pandemic, Booking.com was found to be a trademarkable name, despite containing a generic term. In an 8-1 ruling[1], the Court decided the combination of the generic term Booking with […]
Read more →Finding the perfect name or logo to represent your brand can be daunting. Not only do you need to think of something memorable, but you also need to make sure it’s not already in use or too similar to an existing trademark. You are likely aware of […]
Read more →Brands often rely on a memorable name, quality reputation, and a catchy slogan to succeed. Although this might seem straightforward, it’s surprisingly easy to make an error or omission regarding your trademark that could allow others to infringe on the brand you are working to build, or […]
Read more →This is a great, but loaded, question that I thought best explained as fully as possible in a post. As a trademark lawyer, I am often asked about scenarios such as this, where one entity wishes to trademark a name but is somewhat uncertain about whether or […]
Read more →There’s a lot of misinformation floating around the business world about trademarks. Smart entrepreneurs are waking up to the fact that this area of law is critical to successful branding, which is the foundation of sales, revenue, and ultimate business success. It doesn’t matter if you are […]
Read more →Naming is one of the most important pieces of launching a new business, brand, or product – yet most people don’t know how to weigh the different factors involved in the decision. Making the wrong choice can cost you dearly. I have encountered many clients who have […]
Read more →There are lots of reasons why organizations decide to change their company’s trademark or logo design. As a business matures, the company could decide it wants to rebrand or change direction to attract a different type of customer. Whatever the driving force behind this decision, as a […]
Read more →
