Breaking Up is Hard to Do: Navigating Trademark Ownership During a Partnership Split. **Attorney Advertising**
Breaking up with a business partner can be a difficult and emotional process. Not only do you have to navigate the personal and financial aspects of the breakup, but you also need to consider the fate of your intellectual property, including your trademarks. Who owns the trademarks? Can they be transferred? What happens if there […]
Crafting an IP Protection Strategy That Fits Your Business Needs **Attorney Advertising***
A large part of your business’ value is likely in its intangible assets (patents, copyrights and trademarks). Just as you would craft a financial plan for your business, it makes sense that you would develop an intellectual property strategy to try and protect your intangible property. To create an effective intellectual property strategy, you should […]
The Benefits of a Yearly IP Audit for Your Business **Attorney Advertising**
It can be hard to know what type of Intellectual Property (IP) you have in your business. You may think that you don’t have any when, in reality, you might have a lot more than you think. The best way to find out is to sit down with an attorney and conduct an IP audit. […]
3 Common Branding Mistakes (and How to Avoid Them) **Attorney Advertising **
If you’re a small business owner or start-up, chances are you’re passionate about your product or service. You likely put a lot of time and effort into perfecting it so that you can offer the best possible experience to your customers. But what about your brand? Have you taken the time to develop a strong, […]
How to Establish Your Brand Identity to Stand Out and Be Memorable **Attorney Advertising**
Every business, big or small, needs to have a strong and consistent brand identity. Your brand identity is what sets you apart from your competitors and helps you build customer loyalty. It’s how your customers perceive your business, and it’s what they’ll remember long after they’ve made a purchase. What is Brand Identity? Your brand […]
Can Trade Secrets be Sold or Licensed? **Attorney Advertising**
Trade secrets are a type of intellectual property that can provide a competitive advantage to a business. Unlike patents and copyrights, trade secrets are not registered with the government and are instead kept secret by the owner of the information. But can trade secrets be sold or licensed? The answer is yes, but there are […]
Quick Tips for Creating a Branding Guide **Attorney Advertising**
A Branding Guide is a document that contains the dos and don’ts of representing your brand. It answers all the key questions about how you should use your logo, colors, fonts, and other visuals in order to maintain a consistent look and feel across all your marketing materials. Branding guidelines make it easier for you […]
Tips for Selecting a Strong Business Name **Attorney Advertising**
Naming your business is an important decision- it’s the first step in branding and marketing your company. You want to choose a name that is unique, memorable, and meaningful. But you also want to make sure that no one else is using the same name- otherwise, you could run into legal trouble down the road. […]
The Most Common Copyright Mistake Intellectual Property Attorneys See Small Businesses Make. **Attorney Advertising**
In terms of copyrights, one of the most common mistakes intellectual property attorneys see clients make is failing to properly transfer ownership of a work. Whether it’s a logo, a piece of art, or anything else, whoever creates the work is automatically considered the owner of the copyright unless there’s an agreement in place that […]
Do I Need a Separate Trademark for My Name and Logo? **Attorney Advertising**
If you’re trying to decide whether to trademark your name as a logo or just the words themselves, it’s important to understand the benefits and drawbacks of each option. What Is a Trademark? Let’s start by identifying what a trademark is. A trademark can be any word, phrase, symbol, design, or combination of these things […]
