Is the packaging of your product so distinctive that consumers can instantly recognize you of the source of the item? If so, read on to learn how you may be able to secure a trademark for your product packaging. Trademarks help point consumers to the source of a good or service. In […]
Read more →Over the course of the COVID-19 pandemic, I have been inspired by the sheer number of young entrepreneurs who have started new businesses and are working creatively to solve many of the problems that we are facing here in the United States and across the globe. It […]
Read more →Contracts. Boring and complicated right? Many times, yes. But, if you consider that a contract is a preemptive solution to avoiding problems between two parties ultimately hoping together to succeed in accomplishing a mutual goal, then they can be pretty interesting and straight-forward. Always keep in mind […]
Read more →Naming is one of the most important pieces of launching a new business, brand, or product – yet most people don’t know how to weigh the different factors involved in the decision. Making the wrong choice can cost you dearly. I have encountered many clients who have […]
Read more →Lots of folks, including many lawyers, dread confrontation and negotiation. Others relish arguing and debating opposing points. In redefining “negotiation” in my own mind and approaching each of these situations as an opportunity to “problem-solve” I’ve found it makes a huge difference in the attitude of all […]
Read more →DBA stands for “Doing Business As.” It’s also known as a Fictitious Name or an Assumed Name. A DBA allows you to do business under a name that may be different than your legal business name. To obtain a DBA, business owners can start by searching their […]
Read more →The decision of “when to file a trademark” for a startup company is an important one. Many intellectual property attorneys will tell you “the sooner, the better,” but there are times when that may not be the best approach depending on the unique circumstances of each individual […]
Read more →Whether it’s due to necessity following the loss of a job, or simply from having extra time to map out a plan while quarantining at home, many people are finding opportunities to launch new businesses that fill essential voids in the marketplace during the current COVID-19 crisis. […]
Read more →If your website collects any type of personal information from the user, even if it is data obtained passively without the user actually submitting it to you, you should have a privacy policy on the site. Depending on your business and target customers, this may be required […]
Read more →When growing your business or brand entering into a joint venture via an affiliate arrangement or licensing your product or service can be an attractive and relatively easy way to expand your customer base. You may work with coaches or digital entrepreneurs, for example, who will partner […]
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