When growing your business or brand entering into a joint venture via an affiliate arrangement or licensing your product or service can be an attractive and relatively easy way to expand your customer base. You may work with coaches or digital entrepreneurs, for example, who will partner […]
Read more →I recently stumbled across this article on Vox.com that highlights the work of Rachel Bernard, who has served in roles such as the “Director of Naming” and “Vice President of Verbal Strategy” at major ad agencies. You can read more about what she does and how important […]
Read more →When filling out an application for trademark protection with the United States Patent and Trademark Office (USPTO), one of the very first questions the applicant will be asked for is the name of the owner of the mark in question. At first glance, this may seem like […]
Read more →Many business owners utilize the services of independent contractors or virtual workers to create content for their business. Services that are generally outsourced to such workers may include email marketing, blogging, website content creation, the creation of print materials, white papers, formal reports, and more. But, when […]
Read more →As more states move to legalize marijuana for medical and even recreational use, new businesses and industries are popping up to meet the growing demand for cannabis in the United States. Yet, one door that continues to remain closed for entrepreneurs and businesses in the marijuana industry […]
Read more →As you grow your company and expand your team, you may find the prospect of hiring “virtual” employees to be an attractive and flexible option. For starters, having remote team members can save thousands, if not hundreds of thousands of dollars per year in overhead expenses. […]
Read more →Whenever I register a trademark or help a client incorporate their business, I warn that solicitations will start coming to the business owner fast and furious via mail and email. This is because once you file, your info is publicly available and other businesses will begin to […]
Read more →In today’s obviously global (and seemingly universal) marketplace, it is understandable that some business owners and entrepreneurs are surprised to learn that their intellectual property is not automatically protected in other countries. Patents, trademarks, and the like are territorial, meaning that they need to be registered in […]
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