DBA stands for “Doing Business As.” It’s also known as a Fictitious Name or an Assumed Name. A DBA allows you to do business under a name that may be different than your legal business name. To obtain a DBA, business owners can start by searching their […]
Read more →The decision of “when to file a trademark” for a startup company is an important one. Many intellectual property attorneys will tell you “the sooner, the better,” but there are times when that may not be the best approach depending on the unique circumstances of each individual […]
Read more →Whether it’s due to necessity following the loss of a job, or simply from having extra time to map out a plan while quarantining at home, many people are finding opportunities to launch new businesses that fill essential voids in the marketplace during the current COVID-19 crisis. […]
Read more →If your website collects any type of personal information from the user, even if it is data obtained passively without the user actually submitting it to you, you should have a privacy policy on the site. Depending on your business and target customers, this may be required […]
Read more →When growing your business or brand entering into a joint venture via an affiliate arrangement or licensing your product or service can be an attractive and relatively easy way to expand your customer base. You may work with coaches or digital entrepreneurs, for example, who will partner […]
Read more →I recently stumbled across this article on Vox.com that highlights the work of Rachel Bernard, who has served in roles such as the “Director of Naming” and “Vice President of Verbal Strategy” at major ad agencies. You can read more about what she does and how important […]
Read more →If you discover an image that you want to use but you’re not sure of its origin or how to obtain a license from the owner, you can perform a Reverse Image Search using Google Images to locate the copyright holder. Remember, never use an image without […]
Read more →When filling out an application for trademark protection with the United States Patent and Trademark Office (USPTO), one of the very first questions the applicant will be asked for is the name of the owner of the mark in question. At first glance, this may seem like […]
Read more →Many business owners utilize the services of independent contractors or virtual workers to create content for their business. Services that are generally outsourced to such workers may include email marketing, blogging, website content creation, the creation of print materials, white papers, formal reports, and more. But, when […]
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