Choosing Wisely: Deciphering NDAs and Work-For-Hire Agreements to Best Protect Your Business Ideas, Work Product, and Endeavors **Attorney Advertising**

In the realm of intellectual property, two essential documents that businesses, startups, and creatives often use are Non-Disclosure Agreements (NDAs) and Work-For-Hire Agreements. Though both are crucial in safeguarding your intellectual assets, they have different purposes and are used in varied scenarios. Let’s break down these differences in a straightforward manner. Non-Disclosure Agreements (NDAs): Keeping […]

Crafting an IP Protection Strategy That Fits Your Business Needs **Attorney Advertising***

A large part of your business’ value is likely in its intangible assets (patents, copyrights and trademarks). Just as you would craft a financial plan for your business, it makes sense that you would develop an intellectual property strategy to try and protect your intangible property. To create an effective intellectual property strategy, you should […]

3 Common Branding Mistakes (and How to Avoid Them) **Attorney Advertising **

If you’re a small business owner or start-up, chances are you’re passionate about your product or service. You likely put a lot of time and effort into perfecting it so that you can offer the best possible experience to your customers. But what about your brand? Have you taken the time to develop a strong, […]

Can Trade Secrets be Sold or Licensed? **Attorney Advertising**

Trade secrets are a type of intellectual property that can provide a competitive advantage to a business. Unlike patents and copyrights, trade secrets are not registered with the government and are instead kept secret by the owner of the information. But can trade secrets be sold or licensed? The answer is yes, but there are […]

Quick Tips for Creating a Branding Guide **Attorney Advertising**

A Branding Guide is a document that contains the dos and don’ts of representing your brand. It answers all the key questions about how you should use your logo, colors, fonts, and other visuals in order to maintain a consistent look and feel across all your marketing materials. Branding guidelines make it easier for you […]

Tips for Selecting a Strong Business Name **Attorney Advertising**

Naming your business is an important decision- it’s the first step in branding and marketing your company. You want to choose a name that is unique, memorable, and meaningful. But you also want to make sure that no one else is using the same name- otherwise, you could run into legal trouble down the road. […]