Trademark Offense and Defense Strategies

Trademark Offense and Defense Strategies

If you’ve gone through the process of developing an idea, it’s important to protect it before you start using it. Remember that simply registering with the US Trade and Patent Office is not a surefire way to protect your brand. For the best protection, it’s important to seek legal counsel. Some steps you can take include:

•           Select a strong mark

•           “Use it or lose it” (make use of the mark whenever possible)

•           Beware of the zipper fate

•           Police your mark

•           Enforce your mark

Running a business requires hard work. For offensive and defensive strategies that will best protect your trademark from infringement, read this article from Inc.: http://www.inc.com/guides/201101/how-to-protect-your-trademark-from-infringement.html

 

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