Should You Trademark Your Social Media Handle? **Attorney Advertising**
Has your social media username become your brand’s voice? Maybe you’ve built a following under a creative handle like “PennyWiseMama” or “FixItFelix” rather than simply using your personal name. This persona is now how you engage with fans, generate attention, and build a loyal following. But as your online presence grows, so might the need […]
Can You Trademark Your Domain Name? Here’s the Answer. **Attorney Advertising**
Your domain name (e.g., www.yourbrand.com) is your online address and a crucial part of your online presence. But in a crowded digital landscape, how do you gain valuable legal protection for this asset? Trademarks may be the answer but with some important stipulations. Trademarks in a Nutshell Trademarks help your customers associate goods or services […]
Can You Spot a Copyrighted Photo? It’s Safer to Assume You Can’t **Attorney Advertising**
Many people mistakenly believe that if an image lacks a copyright symbol (©) or explicit permission notice, it’s free to use on their website, social media, or marketing materials. Unfortunately, this can lead to costly infringement problems. Let’s clear up the myths and ensure your business navigates digital content safely. The Basics of U.S. Copyright […]
Beyond Edison and Tesla: How Smart IP Counsel Turns 21st Century ‘Lightbulb Moments’ into Lasting Legacies **Attorney Advertising**
The name Thomas Edison is synonymous with the invention of the lightbulb. Less understood is his bitter rivalry with George Westinghouse in the battle to electrify America. This struggle over a seemingly simple concept offers enduring lessons for inventors –– namely, that patents, savvy strategy, and good legal advice are what turn ideas into profit. […]
Is It Time to Broaden Your Trademark Horizons? Understanding When to Expand Your Coverage **Attorney Advertising**
Trademarks are not just legal tools; they’re the signals of your brand’s identity in a sea of competition. But as your business evolves, so too should your trademarks. Here’s how to know when it’s time to consider expanding your trademark coverage to keep your brand’s protection robust and relevant. New Logos or Branding Your trademark […]
Ornamental Use in Trademarks: What It Is and Why It Matters for Your Brand **Attorney Advertising**
Ever seen a shirt with a massive logo on the front and thought, “That must be trademarked!”? Well, it’s not always that straightforward. In the intricate dance of trademark law, how and where a logo or slogan is used can make a big difference between being a protected trademark and just being, well, decoration. This […]
Licensing vs. Assigning Patent Rights: Navigating the Ownership Maze **Attorney Advertising**
When it comes to the world of patents, understanding the difference between licensing and assigning rights is like knowing the rules of the road before getting behind the wheel. Both options have different implications for ownership and control, and choosing the right path can have a significant impact on your invention’s future. Licensing: Retaining Ownership […]
Keeping It Real with Trademarks: Why Your Kleenex Isn’t Just a ‘Kleenex’ **Attorney Advertising**
Raise your hand if you’ve ever asked for a Kleenex when you just wanted a tissue. We’ve all been there, right? Well, in the wild world of trademarks, that’s a no-no, and here’s why it’s more than just a grammar geek’s nitpick. The Nitty-Gritty of Trademark Grammar Trademarks are like those celebrities that go by […]
Choosing Wisely: Deciphering NDAs and Work-For-Hire Agreements to Best Protect Your Business Ideas, Work Product, and Endeavors **Attorney Advertising**
In the realm of intellectual property, two essential documents that businesses, startups, and creatives often use are Non-Disclosure Agreements (NDAs) and Work-For-Hire Agreements. Though both are crucial in safeguarding your intellectual assets, they have different purposes and are used in varied scenarios. Let’s break down these differences in a straightforward manner. Non-Disclosure Agreements (NDAs): Keeping […]
Tweaking Your Trademark: What to Do When You Need a Minor Change **Attorney Advertising**
In the dynamic world of business, your brand’s identity might evolve, and sometimes, so does your trademark. But before you decide to tweak that logo or refresh your brand’s font, it’s crucial to understand the legal implications of even minor changes to your trademark. Here’s a straightforward guide on what to do when considering a […]
