As a small business owner, it’s important to protect your intellectual property—and that includes your business’s trademarks. But monitoring for trademark infringement can be a time-consuming and expensive process. That’s why we’ve put together this list of free tools to help you monitor your trademarks and keep an eye out for infringement.
Here is a video I created on this topic:
With such a huge market share, Google is the ideal tool for periodic trademark monitoring. Just enter your mark into the search bar and Google will scour its more than 3.5 billion databases for any instances of infringement. If there are any potential infringing uses, you’ll be able to quickly and easily take appropriate action.
Google Alerts is an instant content detection service that sends you notifications whenever your business marks are used online. With this tool, you can set up custom searches for your marks and choose how often you want to receive alerts (e.g., real-time, once a day, once a week). That way, you can spend less time manually searching for instances of infringement and more time taking care of other aspects of your business.
Amazon, Ebay, Alibaba Trademark Search
If you sell products online you can check three of the largest online sales site Amazon, Ebay, and Alibaba it’s definitely worth doing a periodic search of the platforms for trademark infringement. Just enter your brand name or literal elements of your logo into each site’s search bar and see what comes up. If there are listings with your mark that shouldn’t be there—for example, if someone is selling counterfeit products—you can take appropriate action to have them removed.
Efficiency is Everything!
Monitoring for trademark infringement is crucial for any small business owner—but it doesn’t have to be expensive or time-consuming. With these free tools, you can easily keep an eye out for infringing uses of your business marks and take action against them quickly and efficiently. So, what are you waiting for? Start using these tools today to help protect your intellectual property!
Have additional questions about trademarks or trademark infringement? Contact our law office at (888) 666-0062 or click here to schedule an Initial Discovery Session online.
DISCLAIMER: The information contained in this article is for informational purposes only and is not legal advice or a substitute for obtaining legal advice from an attorney.