What to Do When You Receive a Cease and Desist Letter for Trademark Infringement **Attorney Advertising**
A cease and desist letter is a notice that informs you that you are infringing upon someone else’s trademark. It is important to take this type of letter or notice seriously, as there can be consequences if you ignore it. In order to protect your business, it is important to know what steps you should […]
Understanding Trademarks vs. Trade Dress **Attorney Advertising**
Your brand is your identity. It’s how people recognize and remember you and your message, service, or product. Protecting that identity is key to ensuring success and growth in the long run. That’s why it’s important to understand the difference between trademarks and trade dress, two of the most effective ways to protect your brand. […]
3 Free Tools to Monitor Your Trademarks **Attorney Advertising**
As a small business owner, it’s important to protect your intellectual property—and that includes your business’s trademarks. But monitoring for trademark infringement can be a time-consuming and expensive process. That’s why we’ve put together this list of free tools to help you monitor your trademarks and keep an eye out for infringement. Here is a […]
Where Do Trademark and Copyright Symbols Go? **Attorney Advertising**
As an entrepreneur or small business owner, it’s important to understand when and how to use trademark and copyright symbols. These symbols indicate that a word, phrase, or image is protected by law, and they help to deter others from using your protected material without permission. But where do these symbols go? Read on to […]
How To File for a Trademark on Your Own **Attorney Advertising**
At our law firm, we don’t believe in “hiding the ball.” If there is a situation where it is more economical and efficient for a potential client to file for a trademark on their own, we will be the first to let them know! One thing we do suggest, however, is avoiding the wide range […]
Do I Need a Separate Trademark for My Name and Logo? **Attorney Advertising**
If you’re trying to decide whether to trademark your name as a logo or just the words themselves, it’s important to understand the benefits and drawbacks of each option. What Is a Trademark? Let’s start by identifying what a trademark is. A trademark can be any word, phrase, symbol, design, or combination of these things […]
3 Things to Know Once Your Trademark Application Is Filed **Attorney Advertising**
Clients often ask us what they should expect after their initial trademark application is filed with the United States Patent and Trademark Office. While your attorney will keep you abreast of all key dates, deadlines, and developments, here are three general things to know about this interim process: Your application will be reviewed by an […]
What to Know When Submitting a Specimen with Your Trademark Application **Attorney Advertising**
To obtain a trademark registration in the United States, you are required to show “use” of your trademark. In other words, the United States Patent and Trademark Office (USPTO) wants to know exactly how you are using the mark in commerce. This is typically done by submitting an application and including a specimen—or example– of […]
Avoid The Risk of a Generic Trademark **Attorney Advertising**
A trademark is a word, symbol, or phrase that is used to identify the origin of a specific product. To receive protection under intellectual property law, a trademark must be unique and distinctive. However, a mark that is initially unique and distinctive can later become common. If this happens, the trademark holder may lose their […]
Branding and Trademarks: Keep These 3 Tips in Mind **Attorney Advertising**
Developing a memorable brand that can also be protected legally can be a difficult process. Not only does it involve selecting a name that is unique in your industry or among your class of goods or services, but there are additional steps one must take to legally protect and safeguard the brand over time. While […]
