The New York Trademarked Cronut!

People wait in line for hours to get a chance to taste the trademarked New York Cronut from the Dominique Ansel Bakery. This cream-filled croissant-doughnut’s demand wipes out the bakery’s supply daily and, not surprisingly, some duplications of the Cronut have popped up since its creation. However, because Dominique Ansel had the forethought to file […]

The Right Time to Trademark Your Company’s Name

The best time to register your Trademark is as soon as you develop it. Taking care of this important piece of business early can save you a lot of trouble in the future. Being sure that you can use your brand without infringing on a company that may oppose its use helps you move forward […]

The Importance of Building Trust

Trust is the building block of a successful company and brand. Above all, your clients and your customers must be able to trust you, your services and your products. Trust is what makes a person decide to return and eat at the restaurant they love even after they have moved across town. Trust allows a […]

Things You Should Think About When Starting a Business

Starting your own business is exciting and can provide you with many rewarding benefits. That said, it is a very challenging undertaking that you should not take lightly. Before you begin you will want to decide if entrepreneurship is for you and make sure you establish a strong foundation to give your company a good […]

Supreme Court Says Naturally Occurring DNA May Not be Patented

The Supreme Court recently ruled that no segment of the human DNA may be patented because they occur naturally in nature. The ruling involves Myriad Genetics of Utah which has found a way to isolate two genes thought to increase risk of breast and ovarian cancer. Those against the Myriad patents claim that to grant […]

Battle Between Breweries Finds Resolution

Two breweries were sparking debate on social media outlets in May over a trademark dispute. The Burlington, Vermont based Magic Hat filed a lawsuit against Lexington, Kentucky based West Sixth Brewing Company, alleging similarities between the companies logo designs. West Sixth counter-attacked with a blog-post requesting a consumer boycott of Magic Hat’s products. The conflict […]

The Importance of Hiring an Expert When Filing for Trademark Protection

Often small businesses get started without much capital. This may lead to budget concerns and perhaps filing trademarks and handling other intellectual property issues independently. It’s only when these attempts go awry that business owners realize it is a better investment to consult with an expert. I received a call from a company recently that […]