Can You Trademark Your Domain Name? Here’s the Answer. **Attorney Advertising**
Your domain name (e.g., www.yourbrand.com) is your online address and a crucial part of your online presence. But in a crowded digital landscape, how do you gain valuable legal protection for this asset? Trademarks may be the answer but with some important stipulations. Trademarks in a Nutshell Trademarks help your customers associate goods or services […]
Choosing Wisely: Deciphering NDAs and Work-For-Hire Agreements to Best Protect Your Business Ideas, Work Product, and Endeavors **Attorney Advertising**
In the realm of intellectual property, two essential documents that businesses, startups, and creatives often use are Non-Disclosure Agreements (NDAs) and Work-For-Hire Agreements. Though both are crucial in safeguarding your intellectual assets, they have different purposes and are used in varied scenarios. Let’s break down these differences in a straightforward manner. Non-Disclosure Agreements (NDAs): Keeping […]
Making Your Mark: Five Tips to Elevate Your Newly Trademarked Brand in a Busy Marketplace **Attorney Advertising**
In today’s fast-paced market, having a trademarked brand is more than just a legal safeguard – it’s a cornerstone of your business identity. But how do you make your mark and ensure your trademarked brand name becomes a staple in the consumer vocabulary? Here’s how to make your trademarked brand stand out in a crowded […]
Breaking Up is Hard to Do: Navigating Trademark Ownership During a Partnership Split. **Attorney Advertising**
Breaking up with a business partner can be a difficult and emotional process. Not only do you have to navigate the personal and financial aspects of the breakup, but you also need to consider the fate of your intellectual property, including your trademarks. Who owns the trademarks? Can they be transferred? What happens if there […]
Crafting an IP Protection Strategy That Fits Your Business Needs **Attorney Advertising***
A large part of your business’ value is likely in its intangible assets (patents, copyrights and trademarks). Just as you would craft a financial plan for your business, it makes sense that you would develop an intellectual property strategy to try and protect your intangible property. To create an effective intellectual property strategy, you should […]
The Benefits of a Yearly IP Audit for Your Business **Attorney Advertising**
It can be hard to know what type of Intellectual Property (IP) you have in your business. You may think that you don’t have any when, in reality, you might have a lot more than you think. The best way to find out is to sit down with an attorney and conduct an IP audit. […]
3 Common Branding Mistakes (and How to Avoid Them) **Attorney Advertising **
If you’re a small business owner or start-up, chances are you’re passionate about your product or service. You likely put a lot of time and effort into perfecting it so that you can offer the best possible experience to your customers. But what about your brand? Have you taken the time to develop a strong, […]
How to Establish Your Brand Identity to Stand Out and Be Memorable **Attorney Advertising**
Every business, big or small, needs to have a strong and consistent brand identity. Your brand identity is what sets you apart from your competitors and helps you build customer loyalty. It’s how your customers perceive your business, and it’s what they’ll remember long after they’ve made a purchase. What is Brand Identity? Your brand […]
Can Trade Secrets be Sold or Licensed? **Attorney Advertising**
Trade secrets are a type of intellectual property that can provide a competitive advantage to a business. Unlike patents and copyrights, trade secrets are not registered with the government and are instead kept secret by the owner of the information. But can trade secrets be sold or licensed? The answer is yes, but there are […]
Quick Tips for Creating a Branding Guide **Attorney Advertising**
A Branding Guide is a document that contains the dos and don’ts of representing your brand. It answers all the key questions about how you should use your logo, colors, fonts, and other visuals in order to maintain a consistent look and feel across all your marketing materials. Branding guidelines make it easier for you […]